Monetate » retail

4 Ways Tech-Savvy E-Retailers Maximize Screen Real Estate

Stephen Cobb — Thu, 15 Oct 2009 12:45:16 +0000

Of course, you will want to test any page re-designs you undertake in light of these ideas, whether it is longer pages, wider pages, or swapping content. But I think you will find there is plenty of room for improvement (pardon the pun).

Tips on Improving the Performance of Scarce Online Retail Real Estate

Stephen Cobb — Thu, 08 Oct 2009 19:42:17 +0000

If you segment your traffic into different groups which see different content you don't have to cram all the signage for all your offers onto a single page; you can show just those offers that are appropriate for each segment.

Leading Consumer Brands Segment, Target, and Personalize with Monetate

Stephen Cobb — Tue, 01 Sep 2009 20:24:48 +0000

"Monetate has given us the power and flexibility to provide relevant and personalized content to our visitors throughout their online shopping experience," said Ric Della Bernarda, Chief Marketing Officer, Casual Male Retail Group. "The result is incremental revenue across many campaigns."

Hanging Brutal Murder on Brand Names: User Input + Automated Marketing = Issues

Stephen Cobb — Thu, 27 Aug 2009 15:57:05 +0000

If you're currently doing any form of online marketing where the content is automatically generated and there is an element of user input, now would be a good time to ask the age-old question: "What could possibly go wrong?"