If you haven’t used Microsoft’s Internet Explorer browser lately you’re missing a good example of visitor segmentation and behavioral targeting. Anyone browsing the web with IE6 or IE7 lately has found themselves subjected to technographic…
It’s been over a week since the last post here and it’s tempting to claim that, between the Phillies winning the World Series and Obama winning the presidency, we’ve been a bit distracted. But there’s…
With the unprecedented nomination of a mom to the Republican presidential ticket it’s interesting to note that moms in America apparently control 85% of household income. That’s according to Marketing Sherpa which just published, with…