If you haven’t used Microsoft’s Internet Explorer browser lately you’re missing a good example of visitor segmentation and behavioral targeting. Anyone browsing the web with IE6 or IE7 lately has found themselves subjected to technographic…
When I started writing this blog post I thought it was just an update about two items in our latest Release Notes (you may want to read this post if you are new to our…
I’d like to ask you two questions about Monetate’s software, but first I’d like to share one of the pleasures of my job, reading the Release Notes report from our tech team. Now I realize…
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…
Each month the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com usually make…
Insights into online marketing can come from strange quarters, even from strange recipes. Bear with me while I tell a story that began at a wedding reception in Toronto a few months ago. I was…
First it was “Build and they will come.” Then it was “Advertise and they will click.” Next came “Search engine optimize and they will find you.” And although the cost of acquiring traffic–using SEO together…
Monetate has its share of baseball enthusiasts, and since we’re based just outside of Philadelphia you can imagine whom many of us are rooting for. But we have at least one Red Sox fan, to…
No, we’re not talking about missions to Mars, but we are talking about bounces and landings. Specifically, we are pondering some more solid advice from Jason Burby, writing on ClickZ about the importance of e-commerce…