What April Brings: Jokes and Spring Cleaning
There was an article in ClickZ last week that got me thinking about this question: Should Spring cleaning come before or after the First of April? The answer probably depends on what the weather is…
Personalization
Topics: Technology
The Search for Revenue: From pre-click to post-click
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…
Topics: Personalization
Hey Big Spender: Can I personalize that page for you?
Personalization pays. Whether it’s display ads, landing pages, or customized site content, shoppers like that personal touch. The fact is, when visitors to a retail site see personalized content they are more apt to buy.…
352% Revenue Lift, Zero Cost, With Display Ads?
The headline is not a misprint, we really have seen over 350 percent lift in revenue with zero promotional cost. The clear implication is that you don’t have to offer discounts or free shipping to…
Topics: Personalization
What "Survive and Thrive" Means for Personalization
Several excellent points were made by Tim Waters last week, posting on the Forrester Blog For Information and Knowledge Management Professionals under the heading Is Web Personalization Now A Matter Of “Thurvival”? Of course, Thurvival…
Topics: Website Testing
Post-click Conversion is the New Battleground
First it was “Build and they will come.” Then it was “Advertise and they will click.” Next came “Search engine optimize and they will find you.” And although the cost of acquiring traffic–using SEO together…
When Time and Relevance Are Key: Go Sox, Rays, Phillies?
Monetate has its share of baseball enthusiasts, and since we’re based just outside of Philadelphia you can imagine whom many of us are rooting for. But we have at least one Red Sox fan, to…
Test Landings and Reduced Bounce Rates
No, we’re not talking about missions to Mars, but we are talking about bounces and landings. Specifically, we are pondering some more solid advice from Jason Burby, writing on ClickZ about the importance of e-commerce…
Topics: Shopping Cart Abandonment
Engagement Rates and Cart Abandonment
If it feels like your online store is not performing as well as it did, even though you are getting more visitors, you might be right, and you certainly wouldn’t be alone. According to the…
Topics: Personalization
At shop.org the Word is Personalize
As the dust settles in Vegas after the shop.org Annual Summit 2008, the word that seems to stand out is “personalize”. That’s certainly what Dianna Dilworth thinks over at the DM News blog. Here is…