Where else can you can get sun, fun, email marketing AND personalization, with maybe a round of golf or spa treatments on the side! The Email Marketing & Personalization Summit is part of eTail West 2010, the first big meetup of retailers after the dust has settled from the 2009 holiday shopping season.
“Demanding consumers expect retailers to provide more convenience, flexibility and personalization by leveraging the synergies that come from multiple sales channels” says eMarketer, and we agree…We are seeing good results from campaigns that personalize messaging for site visitors who live or work near a retailer’s bricks-and-mortar premises. Conversion rates and average order values can both be lifted when the visitor is made aware of free in-store pickup of online orders and ease of in-store exchanges.
The goal of creating a personal, relevant, and compelling site experience for each visitor is now readily attainable. It requires no technical training, no big I.T. project, no changes to your page layouts or product shots, no installing of placeholders or containers. Just one tag and you’re done.
Have you studied the Amazon.com home page lately? If you’re an online retailer you should. By my count it now contains 13 pieces of personalization, 13 ways in which Amazon is addressing me personally, and…
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Do you ever ask yourself “Exactly what does it take to get started with post-click marketing?” If so, you’re in luck! We have answered that question in a new publication. Our 60 Second Post-click Marketing…
When I started writing this blog post I thought it was just an update about two items in our latest Release Notes (you may want to read this post if you are new to our…