Monetate » online store

Don’t Spook The Customers: Halloween’s a good time for a user interface review

Stephen Cobb — Thu, 29 Oct 2009 14:02:13 +0000

Despite advances in technology and design, the online shopping experience can still feel more like a trick than a treat. Use the information you collect about visitors to personalize the interface experience, making it more relevant and less frightening.

7 Ways Microsoft Windows 7 Can Help Online Retailers: Even if you don’t sell PCs

Stephen Cobb — Thu, 22 Oct 2009 20:58:01 +0000

But what if you don't sell hardware or software? This is where marketing smarts meet digital marketing and you get to be creative with your use of the data. What does Windows 7 say about someone? Early adopter? For a certain period of time that will hold true and you can leverage that in your marketing.

4 Ways Tech-Savvy E-Retailers Maximize Screen Real Estate

Stephen Cobb — Thu, 15 Oct 2009 12:45:16 +0000

Of course, you will want to test any page re-designs you undertake in light of these ideas, whether it is longer pages, wider pages, or swapping content. But I think you will find there is plenty of room for improvement (pardon the pun).