Creating a new Google Adwords campaign takes a matter of minutes but a lot of that ad spend will be wasted if it takes the I.T. department a week to make the necessary changes to your web site.
But what if you don’t sell hardware or software? This is where marketing smarts meet digital marketing and you get to be creative with your use of the data. What does Windows 7 say about someone? Early adopter? For a certain period of time that will hold true and you can leverage that in your marketing.
If you haven’t used Microsoft’s Internet Explorer browser lately you’re missing a good example of visitor segmentation and behavioral targeting. Anyone browsing the web with IE6 or IE7 lately has found themselves subjected to technographic…