Desert-SpringsSome blog posts have a specific task to perform and the role of this one is a formal announcement:

Monetate is sponsoring the “Email Marketing & Personalization Summit,” an intensive, one-day, attendance-limited event, to be held at the JW Marriott Desert Springs Resort in California, on February 22nd.

Now I can get back to being informal: I think this is going to be great! The summit is an information-packed event that features a series of round tables at which retailers can get seriously practical advice on a variety of hot marketing topics like the one that is being presented by Monetate CEO David Brussin:

“Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites”

David will be joined by a senior marketing executive from one of today’s most successful online retailers. (BTW, David is a master of this subject and if you’ve not had an opportunity to hear him talk before, this is a great chance to do so, in a controlled setting where there will be plenty of time to ask questions and engage in one-on-one discussion.) Read the rest of this entry »