Depending on where you live and your relationship with your mother, forgetting Mother’s Day could be a crime or a sin or both. That means retailers can earn valuable goodwill by reminding customers of this date, not to mention increased revenues from offers and promotions centered around this event.
However, to do this right, you first have to know where your customer is. That’s because “Mother’s Day” happens at different times in different places. For example, Mother’s Day in the US falls on May 9 this year. But it will be Mother’s Day in the UK in just a few days, this coming Sunday to be precise.
To be completely accurate, March 14 in the UK is Mothering Sunday. (While use of the term “Mothers Day” in the UK has grown in recent years, a lot of people—and most importantly, to me, my Mum—still prefer to call it Mothering Sunday; and if you look at this ad that I clipped from a UK retail site you can see it uses a clever linguistic compromise to avoid both terms.)
So let’s assume you’re tracking traffic to your US-based online store by country of origin. You see a fair number of UK visitors who sometimes buy from you. If you want to make an effective Mothering Sunday pitch to this traffic segment… Read the rest of this entry »
There are 4 tips in this post and right off the bat here’s the first one:
David Brussin
Stephen Cobb
Blair Lyon
Tom Ellis