clocksThere are 4 tips in this post and right off the bat here’s the first one:

Tip #1: The clocks in Europe went off daylight saving time last night. That means the usual time difference between the US and the EU has been cut by one hour, so Paris is only 5 hours ahead of New York instead of the normal 6 hours (where last night = Saturday, October 24, 2009).

This anomaly will persist until next weekend when the US goes off DST. Then the Paris-New York difference will go back to the normal 6 hours until March 14, 2010. At that time the US will Spring forward to DST and cut that time difference to 5 hours, until the EU switches to DST on March 28. (For readers in the UK, that’s 4 hours for this week, then back to 5 until that special fortnight in March when it will be 4.)

Confusing? Hopefully not, because today’s global business climate requires that we maintain, at all times, a clear sense of what time it is, for us and for our customers, suppliers, and partners. And in the 24/7 world wide business of online retailing this opens up some interesting possibilities for personalization of store content. Read the rest of this entry »