Day Parting | Monetate

day parting

Topics: Uncategorized

Closer in Time! The DST diff is here again for US-UK-EU customers

By Stephen Cobb | Mar 10, 2011 at 11:27 am

Bonjour comes earlier next week! So what are the business implications of the shift in DST? This coming weekend marks the beginning of the Daylight Saving Time silly season in which America “springs forward” a full two weeks before Europe goes over to DST. Will it affect your business?

Topics: Conversion Rate Optimization|Personalization

Daylight Savings at Your Online Store? Time-based tips for web-based retailing

By Stephen Cobb | Oct 25, 2009 at 2:11 pm

Today’s global business climate requires that we maintain, at all times, a clear sense of what time it is, for us and for our customers, suppliers, and partners. And in the 24/7 world wide business of online retailing this opens up some interesting possibilities for personalization of store content.