Conversion Blooper #2: When Creativity Doesn’t Follow Through
Find out why being too creative can actually hurt your conversion rate — and how keeping things simple is one of the best things you can do for conversion rate optimization.
conversion
Topics: Search Marketing
Can You Ever Have Too Much Traffic? Yes, but you can never have too much conversion
The way to make money instead of waste it, is to tie the traffic source to the destination. There are several ways to do this, including Monetate. Some approaches can be time-consuming while others, including Monetate, can automate the process…
Topics: Targeting
Code Green: Used with care, coupons and offer codes can boost revenue
The online store in our case study clearly “gets” the careful use of coupon codes and was rewarded with a significant lift in revenue and average order value, as compared to a control group. I think this is compelling evidence that, when handled with care, coupon codes can deliver real value and deserve a role in your online marketing playbook.
Tagging the Personal, Relevant, Compelling Site Experience
The goal of creating a personal, relevant, and compelling site experience for each visitor is now readily attainable. It requires no technical training, no big I.T. project, no changes to your page layouts or product shots, no installing of placeholders or containers. Just one tag and you’re done.
Topics: Uncategorized
Trade Show Challenge: What do you guys do? In 20 words or less
What you really want to know is: Does this product make my life easier? Will it help me meet the day-to-day challenges of online marketing? Does it mean my site will generate more revenue?
Have You Asked Your Mother What She Thinks of Your Website Lately?
This coming Sunday, May 10, is Mother’s Day in America and mothers across the land will be receiving flowers and candy and visits from their kids. Some of those kids have grown up and left…
Topics: Uncategorized
60 Second Post-click Marketing Integration Guide Published
Do you ever ask yourself “Exactly what does it take to get started with post-click marketing?” If so, you’re in luck! We have answered that question in a new publication. Our 60 Second Post-click Marketing…
Post-click Marketing Release Notes: To infinite personalization and beyond…
When I started writing this blog post I thought it was just an update about two items in our latest Release Notes (you may want to read this post if you are new to our…
Bazaar Tricks Lift Conversion: Discounts, hooks, and segmentation
They did it in ancient bazaars beside the Euphrates and they do it in the massive Internet emporiums of today: Discounting. It’s probably the oldest trick in the world of retailing: offer a discount on…
Topics: Technology
The Search for Revenue: From pre-click to post-click
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…