Apparel Retailers "Get" That Personalization Maketh Profits
The apparel industry as a whole seems to be embracing personalization and conversion rates may tell why. Clothes maketh the man. Personalization maketh the web site.
conversion rate
Topics: Targeting
Lift Without Loss: New e-retail white paper offers help for tough times
We are consistently seeing improvements in conversion rates and average order value as a result of targeted messaging campaigns. And we have described how they work in this white paper. We hope you find it helpful.
Topics: Targeting
Code Green: Used with care, coupons and offer codes can boost revenue
The online store in our case study clearly “gets” the careful use of coupon codes and was rewarded with a significant lift in revenue and average order value, as compared to a control group. I think this is compelling evidence that, when handled with care, coupon codes can deliver real value and deserve a role in your online marketing playbook.
Is That a Coupon Box I See Before Me? If so, it could be hurting revenue
If you’ve been selling stuff online for any length of time you know this: You do not want people leaving the checkout page for any reason (except maybe to grab their credit card). Here’s why…
352% Revenue Lift, Zero Cost, With Display Ads?
The headline is not a misprint, we really have seen over 350 percent lift in revenue with zero promotional cost. The clear implication is that you don’t have to offer discounts or free shipping to…
Treasure Mapping Reveals Path to Lost Retail Revenue
You don’t need to be a pirate to double the revenue from key segments of your online traffic, you just need a treasure map; and unlike treasure maps in the movies, this one requires no…
Topics: Uncategorized
The Answer to Trying Times? Keep on Trying
Like a lot of folk we’ve been a little distracted for the past ten days or so. We haven’t been blogging much, partly because it’s a bit tricky to know the right tone to strike…