We are consistently seeing improvements in conversion rates and average order value as a result of targeted messaging campaigns. And we have described how they work in this white paper. We hope you find it helpful.
The online store in our case study clearly “gets” the careful use of coupon codes and was rewarded with a significant lift in revenue and average order value, as compared to a control group. I think this is compelling evidence that, when handled with care, coupon codes can deliver real value and deserve a role in your online marketing playbook.
If you’ve been selling stuff online for any length of time you know this: You do not want people leaving the checkout page for any reason (except maybe to grab their credit card). Here’s why…
They did it in ancient bazaars beside the Euphrates and they do it in the massive Internet emporiums of today: Discounting. It’s probably the oldest trick in the world of retailing: offer a discount on…
Each month the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com usually make…
Personalization pays. Whether it’s display ads, landing pages, or customized site content, shoppers like that personal touch. The fact is, when visitors to a retail site see personalized content they are more apt to buy.…
So, you’ve figured out how to get folks to click through to your online store, but now you’re finding that the rate at which that traffic converts into sales is too low. I’d like to…
The headline is not a misprint, we really have seen over 350 percent lift in revenue with zero promotional cost. The clear implication is that you don’t have to offer discounts or free shipping to…
You don’t need to be a pirate to double the revenue from key segments of your online traffic, you just need a treasure map; and unlike treasure maps in the movies, this one requires no…