At Monetate we believe that the best way to serve a market is to educate that market. To that end we endeavor to share lessons learned about testing, targeting, and personalization, in order to advance the knowledge and skill set of our industry.

White Paper: Lift Without Loss

Summary: Targeted discounts and promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative strategy, testing and targeting campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing “zero cost” marketing campaigns on a wide range of commercial web sites.

Click here to access the white paper.

The Monetate Real-Time Marketing Newsletter

We send out our newsletter up to twice a month, never more. You can sign up here and stay informed about upcoming events.

The Monetate Online Marketing Blog

For breaking news, case studies, and online marketing tips-and-tricks that will help you improve your web site’s return-on-investment, be sure you get our blog updates, available by email or by subscribing via RSS.

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We endeavor to tweet or retweet information that is useful for online marketers. On Twitter we are @monetate. We also post useful information and links on Facebook where you can find us (and fan us) at facebook.com/monetate.