Monetate TestLab - Discover What Clicks with Your Visitors
simple, and insightful.
Make one-dimensional testing a thing of the past.
Create multi-page campaigns, repeatable actions, and business-relevant features. A/B/n and multivariate testing is more powerful than ever.
TestLab Features
A/B/n and Multivariate Testing
Create advanced tests quickly and easily
Build A/B/n and Multivariate tests quickly and easily with a simple, sentence-based test builder that answers Who, What, When, and Why. Campaigns center around the key audience segments you target, and avoid the complex matrices that made testing difficult in the past.
Multi-Page Testing Campaigns
Deliver experiences spanning the entire website
Test customer experiences that span multiple pages of your website. Build tests around various page types, conversion funnels, or even the entire website.
Reusable Components
Scalability is key to successful testing
Repeat experiences across pages and campaigns without writing any code. Serve different messages using the same creative assets with the help of a Rich Text Editor that supports TrueType fonts, linkable click zones, and dynamic values.
Actionable Analytics
Practical reporting made easy
See statistical significance for all KPIs, including the estimated time to reach significance and the incremental annual revenue for all of your tests.
Additional TestLab Features
- Full and Fractional Factorial MVT
- Goal-Based Campaigns


