Evaluate your marketing programs and discover new customer segments with powerful performance analytics that include visualizations, the ability to define your own goals, and more.
Information isn’t insight unless you understand its value. Preconfigured performance dashboards help you understand the return generated by every test and campaign. See what worked, and what didn’t, for every action, experiment recipe, and Key Performance Indicator—and know just how much money you're driving to the overall business.
Which test won? It may depend on your Key Performance Indicators (KPIs). See how much significance your test has achieved for every KPI. A variety of standard metrics, with full support for tracking custom variables, makes it easy to define unique campaign goals and control auto-promotion of winning tests.
Analyze campaign performance results to reveal how different cohorts performed. Whether it’s High-Value Multiple Purchasers versus First-Time Visitors, or New versus Returning, a simple sentence-based report builder makes it easy to find relevant stories and new money-making opportunities in your data.
Easily connect with any inbound and outbound data sources. Trigger campaigns using clickstream analytics, and export campaign results to access your data using your existing business intelligence, analytics, or data warehouse solution.
See statistical significance, and estimated time to significance, for all Key Performance Indicators (KPIs) across all date ranges. Make decisions confidently, knowing that you have a 360-degree view of how each customer segment performs for every KPI.
Whether you’re a retailer optimizing for higher Average Order Value (AOV), an airline striving for a better booking rate, or a media company looking for more page views per visit, metrics and KPIs are tailored to how you measure success.
The foundation of each Monetate solution is designed to make marketing optimization easier, faster, and smarter than you ever thought possible. The underlying DNA of these Core Features is driven by technology, automation, reusability, and a commitment to sophistication through simplicity.
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