Marketing Land | April 16, 2012 | Can social sharing and ecommerce get along? There are some possibilities, such as easing the registration barrier to complete a transaction, helping consumers make product decisions and increasing time spent on site. Read more…
Technically Philly | April 11, 2012 | In a keynote address to kick off the 7th annual two-day Emerging Technologies for the Enterprise Conference, LivingSocial Vice President of Engineering Chad Fowler talked about how to apply engineering systems thinking to non-engineering situations. Read more…
WebProNews | April 02, 2012 | Today I’m sharing a new infographic from Monetate.com. The subject of their latest graphic is website testing. Whether you know it or not, most successful website designers and marketeers test their pages to make sure they are getting the most bang for their bucks. Read more…
Econsultancy Digital Marketers United | April 02, 2012 | Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index. The report, which is based on more than 11m pieces of user-generated content created over the past three to six months, also found that these shoppers prove to be less satisfied with the products they purchased than those who buy online. Read more…
Business Insider | March 29, 2012 | All businesses understand that mobile is exploding. The number of smartphone subscribers in the U.S. surpassed the 100-million mark in January, up 13% since October, and mobile Internet usage is continuing to increase at a rapid rate. Read more…
PC Mag | March 28, 2012 | While it seems everyone these days — including President Obama — has a Pinterest account, a new survey found that most consumers don’t use the photo-sharing site. Read more…
Marketing Tech Blog | March 21, 2012 | Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and ecommerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Read more…
Philadelphia Business Journal | March 16, 2012 | The area’s growing technology companies are stepping up their hiring and, in some cases, having to go outside the region to find people. Read more…
ClickZ | March 16, 2012 | In my last column, I spoke to how analytics as we once knew them were dead when it came to mobile metrics and tracking. More than a few people in the analytics fields reached out to me. Some of them were not fans of my sentiment, but interestingly, most agreed. Read more…
Tech Crunch | March 09, 2012 | DreamIt Ventures is after more eCommerce-focused startups, the company is announcing today, and is preparing to support them with the launch of a new advisory board featuring top execs from across the eCommerce industry. Read more…