“Those who cannot learn from history
are doomed to repeat it.”
— George Santayana

On this page you will find summaries and links to older news releases about Monetate. For more recent releases, click here.

• Monetate Chosen to Segment, Target, and Personalize the Karmaloop.com Site Experience
  • Summary: Online streetwear clothing retailer and marketing powerhouse Karmaloop selects Monetate to provide an even more personal, relevant, and compelling site experience for online customers shopping at Karmaloop.com. View or download the news release (.pdf).
  • Dateline: September 23, 2009
  • Pull quote: “Monetate provides the unique capability to target our shoppers by leveraging multiple sources of consumer insight–prior purchases, brand preferences, current browsing behavior, location, even local weather. As a result, we can deliver content that is truly relevant to each individual consumer to encourage additional purchases.” Anand Shah, chief of operations, Karmaloop.
• Global Retailers Increase International Revenue with Location-Based Personalization
  • Summary: Retailers in many countries are dealing with tough economic conditions. Some are turning to location-based web site personalization to increase the reach and effectiveness of their online retailing according to the makers of Monetate. View or download the news release (.pdf).
  • Dateline: September 21, 2009
  • Pull quote: “Online retailers have long suspected that tuning their site’s messaging according to the location of the visitor could deliver a big payoff. But until recently there was no quick and easy way to do this, which is precisely why we created Monetate.” David Bookspan, Founder and Chairman, Monetate, Inc.
• Webinar to Explore Recession Marketing, From Pre-click to Post-click
  • Summary: Tough economic times are no reason to rein in marketing according to a panel of industry experts participating in an online marketing webinar being presented by Philadelphia-based Monetate, Inc. View or download the news release (.pdf). Video of the webinar is available here.
  • Dateline: September 10, 2009
  • Pull quote: “While many companies become anxious and go into a bunker mentality in a recession, great companies invest in the customer experience and the optimization of their marketing, thus grabbing market share.” Bryan Eisenberg, bestselling author of Call to Action; Waiting For Your Cat To Bark; and Always Be Testing.
• More Leading Consumer Brands Choose Monetate to Segment, Target, and Personalize
  • Summary: Five more consumer brands have joined the growing list of web sites employing Monetate to optimize web site content.
    The five brands are all part of the Casual Male Retail Group: Casual Male XL, Rochester Clothing, B&T Factory Direct, Living XL, and Shoes XL. View or download the news release (.pdf).
  • Dateline: September 1, 2009
  • Pull quote: “Monetate has given us the power and flexibility to provide relevant and personalized content to our visitors throughout their online shopping experience,” said Ric Della Bernarda, Chief Marketing Officer, Casual Male Retail Group.”
• White Paper Describes Zero Cost Web Site Marketing Strategies for Online Retailers
  • Summary: Announcing our white paper called “Lift Without Loss” which distills Monetate’s experience boosting conversion rates and average order value for clients through targeted messaging rather than discounts and other offers that cut into margins. View or download news release (.pdf).
  • Dateline: August 20, 2009
• Monetate Puts Spotlight on Preparations for “Latest Ever” Cyber Monday, 2009
  • Summary: Online retailers were reminded today of the importance of making adequate preparations for Cyber Monday, which is just five months away, on November 30, 2009. Monetate started an online countdown clock today on its online marketing blog. View or download news release (.pdf).
  • Dateline: June 30, 2009
• Online Retailers Consider Using Monetate to Rise Above the Economic Storm
  • Summary: Monetate will present attendees of the world’s largest e-retailing event with its unique solution for segmenting site traffic, targeting messaging and promotions, and personalizing the shopper’s site experience. View or download news release (.pdf). Read Stephen Cobb’s thought on the event in his blog post here.
  • Dateline: May 26, 2009
• Online Retailers Search for New Ways to Improve Bottom Line
  • Summary: In this tough economy, many online retailers are finding it harder than ever to improve or maintain their bottom line. Trend-setting Internet fashion retailer ModCloth joins a Monetate roundtable to discuss how to find the best opportunities for improving online revenue and profits. View or download news release (.pdf). Read the related blog post here.
  • Dateline: April 29, 2009
• Finding Best Opportunities to Improve Online Retail’s Bottom Line is Subject of Monetate Roundtable
  • Summary: Monetate is hosting a roundtable on May 6 at Shop.org’s Online Marketing Workshop in Scottsdale, Arizona. Monetate CEO David Brussin will present “a new way of looking at data to prioritize the biggest opportunities for improving the bottom line.” View or download .pdf version of news release.
  • Dateline: April 21, 2009

Questions?

For more recent news click here. For events where you can hook up with Monetate click here. If you have questions that aren’t answered on these pages, please feel free to contact us. You will find all of our contact information here.