More Top Brands Rely on Marketing Technology Leader to Improve the Customer Experience, Boost Online Revenues and Increase Customer Relevance
Philadelphia, PA (April 19, 2012) — Monetate today announced that it added a record number of new clients in Q1 2012. The company’s growth is fueled by the adoption of the Monetate Agility Suite, which empowers enterprise brands to quickly and easily act on big data and deliver a more relevant online customer experience.
After a record year of growth in 2011, Monetate’s first quarter continued the trend with its largest expansion of clients in a single quarter. New clients such as OfficeMax and Patagonia have customer-focused online initiatives that required them to find a solution to test, merchandise, and target customers while executing quickly and intelligently, all of which are accomplished with the Monetate Agility Suite.
“It’s become clear that there is a strong need among online brands to constantly innovate and deploy new ideas to meet the higher expectations of today’s online consumer,” said Monetate CEO David Brussin. “Monetate allows businesses to avoid the one size fits all website and deliver a more relevant online customer experience that results in increased customer interaction and revenue.”
The Monetate Agility Suite allows marketers to change anything, anywhere on the website at any time. It is made up of five products that that make it easier than ever for brands to test an unlimited number of marketing campaigns, connect with key segments of website traffic in real time, maintain messaging consistency between distinct marketing channels throughout the purchasing cycle, and merchandise and display products optimally.
“Website testing and personalization can increase business performance metrics,” said Bill Gassman, Industry Analyst at Gartner. “As this becomes common knowledge among online marketers, the demand for tools to accomplish these ‘must-do’ tasks is increasing.”
What also continues to attract companies such as Best Buy, Urban Outfitters, and QVC to Monetate is the desire to put website optimization in the hands of non-technical users, allowing online marketers to move beyond simple landing page tests to offer customers relevant website visits based on real-time behavioral intelligence and the needs of their specific business.
“We’ve found that being more relevant is more powerful than providing an artificial incentive to get a customer to engage with us,” said Alex Miller, QVC’s VP, eCommerce and eMarketing. “Monetate allows us to understand in the moment how customers are accessing our shopping platform and deliver a more relevant, personalized experience to the shopper in real time.”
On May 16-17, 2012, key executives and online strategists from brands that are leading the way in building a better online customer experience will gather in Philadelphia for the Monetate Agility Summit. This annual event is by invitation only. Interested parties should visit AgilitySummit.com for more details.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.