Global Marketing Leader to Help Brands Increase Conversion and Deliver a Superior Online Experience
Philadelphia, PA (February 21, 2012) — Monetate, the leader in online marketing technology, today announced that Kurt Heinemann has joined the company as Chief Marketing Officer. Heinemann will play a key strategic role at Monetate, communicating the vision for how marketers can consistently deliver engaging online experiences and relevant messaging to their customers.
Heinemann will lead Monetate’s commitment to end the one-size-fits-all-web by helping top brands learn how to create a culture of testing, act on real-time data, and deliver the right message, to the right person at the right time. Driving this initiative is a sophisticated content publishing program designed to help marketers implement best-practices and increase revenue.
With an extensive background in technology and ecommerce, Heinemann is a proven marketing leader experienced in communicating the value of sophisticated digital services and solutions that resonate with both prospects and customers. At Monetate, Heinemann will lead the company’s marketing strategy as it continues to build momentum on the heels of a successful 2011 that saw revenue increase nearly three-fold.
“Monetate’s browser-based, cloud technology enables brands to move faster and to customize the online experience like never before. Our Agility Suite gives marketers the speed and control they need to compete in the ever-changing digital marketplace,” said Heinemann. “I look forward to championing Monetate as an essential partner for companies looking to accelerate their online business.”
Most recently, Heinemann was Chief Marketing Officer at Perimeter eSecurity, a global leader in enterprise SaaS security solutions. Prior to Perimeter, he served as President of Synapse Group’s online division, a cross-channel affinity marketing company that works with hundreds of media brands. He also served as General Manager and CMO at Walker Digital, and Vice President of Marketing at Priceline.
“As a proven marketing and business leader, Kurt is an invaluable addition to the executive team,” said Monetate founder and CEO David Brussin. “Kurt will elevate how we interact with our customers, educating them on how to dramatically grow their online business. We believe his deep experience will have a profound impact as we continue to expand our products and services.”
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.