News

MinOnline | February 02, 2012 | The image pinning social network that has become the darling of many women’s service magazines of late is also a breakout star in the Internet traffic ecosystem. According to the latest figures from referral traffic analytics company Shareaholic, Pinterest was responsible for 3.6% of online referral traffic in January, right behind Twitter (3.61%), Google (3.62%), StumbleUpon (5.07%) and dominant force Facebook (26.4%). Read more…

PC Mag | February 2, 2012 | The social media site Pinterest, which lets users create virtual bulletin boards of items and products they like, may wind up being a boon for retailers. Read more…

Search Engine Watch | February 1, 2012 | Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube. Read more…

Adotas | January 30, 2012 | Virtual bulletin board Pinterest is, by most accounts, booming: One survey estimates the number of unique visitors to the site grew by 429 percent over the last four months of 2011 — up past 10 million visitors — and it’s currently driving more traffic to retail sites than Google+ is. So what is Pinterest, and how does it work? Read more…

Econsultancy Digital Marketers United | January 30, 2012 | While the debate surrounding Pinterest’s value as a marketing tool continues, we’re finding the stats behind the social curation site increasingly interesting. Read more…

Multichannel Merchant | January 30, 2012 | Social networking websites continue to drive a growing share of referral traffic. Although Google+ has gained a lot of attention, Pinterest has entered the game and may be appearing in your website referral traffic reports. Read more…

ReadWriteWeb | January 30, 2012 | Pinterest is growing fast, and 80% of the site’s users are women ages 25-44. Laura Skelton, owner of Prix-Prix, told me about Pinterest months ago when we met up one chilly Chicago morning for brunch. “Have you tried Pinterest?” she asked me with a glint of excitement in her eyes. I shook my head no. “Try it out, but be careful, you’ll get addicted.” Read more…

Mashable | January 29, 2012 | Pinterest’s traffic increased more than fourfold between September 2011 and December 2011, bringing in 7.51 million unique visitors in December alone, data from Compete indicates. The amount of traffic Pinterest sent elsewhere has risen accordingly, becoming a top five referrer for several apparel retailers, according to internal data from Monetate, which provided an infographic. Read more…