“I love the creative thinking you’re using to discover something new and useful about consumers.”
— Kevin Ertell

Here are links to news about Monetate and Monetate products, including Monetate Real-time Marketer and Monetate Mobile. There are news releases, media coverage, and materials of interest to business reporters and bloggers as well as prospective customers and investors.

The Blog

Our blog is where you’ll find our latest news, thoughts, and ideas. It’s also where we share real-time marketing strategies and case studies. Here are three of the most popular posts:

News Releases, 2010

  • The NRF’s First Retail Innovation & Marketing Conference Features Roundtable on Real-time Marketing
    • Practical application of real-time marketing for retailers to be discussed by David Brussin, CEO of Monetate, and retail industry veteran Bob Myers, CEO of Sheplers Western Wear. View or download the news release (.pdf).
    • Dateline: March 3, 2010
    • Pull quote: “For the online shopper, real-time marketing means a much better shopping experience, one that is more relevant and more compelling.” Bob Myers, CEO, Sheplers.
  • E-commerce Sites Discover Fast Track to M-commerce with Monetate Mobile
    • New technology gives retailers a quick and easy way to add mobile-native navigation, GPS store location and more, to existing online stores, overnight. View or download the news release (.pdf).
    • Dateline: February 23, 2010
    • Pull quote: “Monetate Mobile provides the full web for smartphone shoppers while at the same time helping retailers to avoid creating a separate site. That means all your investments in your main site, like marketing campaigns, merchandising, recommendations, reviews, and so on, are leveraged for mobile visitors, plus you eliminate the cost of maintaining two sites.” David Brussin, CEO, Monetate.
  • Roundtable Details How Real-Time Marketing Drives Revenue Lift on Retail Web Sites
    • Email Marketing and Personalization Roundtable to be led by Monetate CEO David Brussin and David Kaplan, VP, Marketing, Tafford Uniforms, February 22. View or download the news release (.pdf).
    • Dateline: February 18, 2010
    • Pull quote: “Real-time marketing makes a big difference for us and our customers; it means they see relevant content on every visit, which makes their site experience all the more compelling. We can make sure of that because we can target content by behavior, location, source, or any traffic segment we choose.” David Kaplan, VP, Marketing, Tafford Uniforms.
  • Monetate to Debut New Real-Time Marketing Products at eTail West, Booth 64
    • Summary: Real-time technology enables online retailers to change and test anything, anywhere on their site, for any customer, instantly, and without I.T. View or download the news release (.pdf).
    • Dateline: February 17, 2010
    • Pull quote: “The rules for e-commerce are changing. The combined effect on your business of social media, smartphones, and real-time search engines means it’s more important than ever to conduct as much of your marketing in real time as you can.” David Brussin, Monetate’s co-founder and CEO.

News Releases, 2009

  • Monetate Chosen to Segment, Target, and Personalize the Karmaloop.com Site Experience
    • Summary: Online streetwear clothing retailer and marketing powerhouse Karmaloop selects Monetate to provide an even more personal, relevant, and compelling site experience for online customers shopping at Karmaloop.com. View or download the news release (.pdf).
    • Dateline: September 23, 2009
    • Pull quote: “Monetate provides the unique capability to target our shoppers by leveraging multiple sources of consumer insight–prior purchases, brand preferences, current browsing behavior, location, even local weather. As a result, we can deliver content that is truly relevant to each individual consumer to encourage additional purchases.” Anand Shah, chief of operations, Karmaloop.
  • Global Retailers Increase International Revenue with Location-Based Personalization
    • Summary: Retailers in many countries are dealing with tough economic conditions. Some are turning to location-based web site personalization to increase the reach and effectiveness of their online retailing according to the makers of Monetate. View or download the news release (.pdf).
    • Dateline: September 21, 2009
    • Pull quote: “Online retailers have long suspected that tuning their site’s messaging according to the location of the visitor could deliver a big payoff. But until recently there was no quick and easy way to do this, which is precisely why we created Monetate.” David Bookspan, Co-founder and Chief Revenue Officer, Monetate, Inc.
  • Webinar to Explore Recession Marketing, From Pre-click to Post-click
    • Summary: Tough economic times are no reason to rein in marketing according to a panel of industry experts participating in an online marketing webinar being presented by Philadelphia-based Monetate, Inc. View or download the news release (.pdf). Video of the webinar is available here.
    • Dateline: September 10, 2009
    • Pull quote: “While many companies become anxious and go into a bunker mentality in a recession, great companies invest in the customer experience and the optimization of their marketing, thus grabbing market share.” Bryan Eisenberg, bestselling author of Call to Action; Waiting For Your Cat To Bark; and Always Be Testing.
  • More Leading Consumer Brands Choose Monetate to Segment, Target, and Personalize
    • Summary: Five more consumer brands have joined the growing list of web sites employing Monetate to optimize web site content.
      The five brands are all part of the Casual Male Retail Group: Casual Male XL, Rochester Clothing, B&T Factory Direct, Living XL, and Shoes XL. View or download the news release (.pdf).
    • Dateline: September 1, 2009
    • Pull quote: “Monetate has given us the power and flexibility to provide relevant and personalized content to our visitors throughout their online shopping experience,” said Ric Della Bernarda, Chief Marketing Officer, Casual Male Retail Group.”
  • White Paper Describes Zero Cost Web Site Marketing Strategies for Online Retailers
    • Summary: Announcing our white paper called “Lift Without Loss” which distills Monetate’s experience boosting conversion rates and average order value for clients through targeted messaging rather than discounts and other offers that cut into margins. View or download news release (.pdf).
    • Dateline: August 20, 2009
  • Monetate Puts Spotlight on Preparations for “Latest Ever” Cyber Monday, 2009
    • Summary: Online retailers were reminded today of the importance of making adequate preparations for Cyber Monday, which is just five months away, on November 30, 2009. Monetate started an online countdown clock today on its online marketing blog. View or download news release (.pdf).
    • Dateline: June 30, 2009
  • Online Retailers Consider Using Monetate to Rise Above the Economic Storm
    • Summary: Monetate will present attendees of the world’s largest e-retailing event with its unique solution for segmenting site traffic, targeting messaging and promotions, and personalizing the shopper’s site experience. View or download news release (.pdf). Read Stephen Cobb’s thought on the event in his blog post here.
    • Dateline: May 26, 2009
  • Online Retailers Search for New Ways to Improve Bottom Line
    • Summary: In this tough economy, many online retailers are finding it harder than ever to improve or maintain their bottom line. Trend-setting Internet fashion retailer ModCloth joins a Monetate roundtable to discuss how to find the best opportunities for improving online revenue and profits. View or download news release (.pdf). Read the related blog post here.
    • Dateline: April 29, 2009
  • Finding Best Opportunities to Improve Online Retail’s Bottom Line is Subject of Monetate Roundtable
    • Summary: Monetate is hosting a roundtable on May 6 at Shop.org’s Online Marketing Workshop in Scottsdale, Arizona. Monetate CEO David Brussin will present “a new way of looking at data to prioritize the biggest opportunities for improving the bottom line.” View or download .pdf version of news release.
    • Dateline: April 21, 2009

Events

2010 industry events to be attended and/or sponsored by Monetate:

  • February 22, 2010: Email Marketing and Personalization Summit, Palm Desert, California. Monetate is proud to be a sponsor of this event and our CEO,  David Brussin, will be conducting a round table titled Up “Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites” together with David Kaplan, VP Marketing, Tafford Uniforms. Get more details…
  • February 23-25, 2010: eTail West 2010, Palm Desert, California. Monetate will be displaying some exciting new developments in Booth 64. For full conference details click here. (If you are a retailer who wishes to attend, contact us now for possible registration discounts.)
  • March 2-4, 2010: The Retail Innovation and Marketing Conference, San Francisco, California. Monetate is proud to be a sponsor of this exciting new event. More event details here…
  • June 8-11, 2010: Internet Retailer conference & Exhibition, Chicago. Monetate will again be exhibiting at the world’s largest event for online retailers. More event details here…
  • September 27-29, 2010: Shop.org Annual Summit, Dallas.

2009 industry events attended and/or sponsored by Monetate:

  • September 21-23, 2009: Shop.org Annual Summit 2009. Monetate was in Booth 547 at the big Las Vegas event.
  • September 16, 2009: Webinar—Recession Marketing: From Pre-Click to Post-Click. Three of the best minds in the world of online marketing discussed how you can not only meet the challenge of marketing in a recession, but also how to use this down economy to build up your market share. More…
  • Shop.org Merchandising Workshop, San Diego, California. Monetate participates in Shop.org workshop.
  • IRCE 2009, Boston, Massachusetts. Monetate exhibits at the world’s largest event for online retailers, the annual Internet Retailer Conference and Expo. (Read post-event discussion on the blog.)
  • Shop.org Online Marketing Workshop, Scottsdale, Arizona. Monetate CEO David Brussin presented “a new way of looking at web site data to prioritize the biggest opportunities for improving the bottom line.” (Read related blog post.)

Media Coverage of Monetate

Coverage of Monetate in the business press and marketing blogs.

  • Technically Philly: Monetate’s real-time marketing technology explored in conversation with David Brussin, Monetate’s co-founder and CEO.More…
  • ClickZ: The Power of Persona-lization. “This personalization is especially exciting because it effectively targeted and engaged a very distinct persona preference type” — Bryan Eisenberg, FutureNow. More…
  • Business Journal: Monetate’s embedded code brings personalized campaigns, “…analyze traffic to a site, see the rates at which various types of visitors are buying or not buying, and develop campaigns to increase the buying rate among nonbuyers…” More…
  • GrokDotCom Marketing Optimization Blog:Highlights Monetate’s “25 Online Marketing Challenges You Can Meet and Beat with Monetate” as a part of the ongoing conversion rate exercise series.” More…
  • Philadelphia Startup Blog: Startup Questions with Monetate, “…deliver triple-digit lift in conversion, revenue, and customer acquisition, and double-digit reduction in customer acquisition cost…” More…

Press Materials

Sometimes there’s no substitute for good old-fashioned reading materials, so we’ve provided a few items that can be downloaded and printed at your convenience. All files are in .pdf format and there is no registration required to download them.

Questions

We like to think we have provided comprehensive news coverage of Monetate on this page but if we’ve left out anything, or you have questions that aren’t answered here, please feel free to contact us. You will find all of our contact information here.