Championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.
Connect with Us
Subscribe to the Marketing Agility Report
The Marketing Agility Report is a bi-weekly email newsletter delivered on Saturday mornings. Learn how leading brands increase conversion rates and other KPIs, get expert advice from the Monetate Success Team, and much more!