Need a sign that the economy is getting a little rosier? The National Retail Federation estimated that consumers spent $17 billion on gifts and cards this Valentine’s Day, a small leap over the past five recession-dominated years.

While many of the consumer behaviors surrounding this event remain tried-and-true (men outspend women two to one, the young celebrate more than the old, etc.), where people purchase their loved ones’ gifts continues to shift as retailers support a variety of shopping channels. Our latest infographic, Retailers Get Their ♥ on for Valentine’s Day, details this flux and throws you a bouquet of tips on how to increase your online sales for this and other seasonal, short-cycle events.