Social Login and Social Sharing, Key Metrics, Ecommerce

http://www.lanoba.com/ Beth Thouin

Informative infographic! Another advantage to mention is the user profile and behavioral data collected at the point of login. This is powerful data for marketers!

Rob Yoegel

Thanks, Beth. Glad you liked it and found it useful!

http://profile.yahoo.com/T6JD6ASQSTMICBFUVT4SRRW7PQ Carie

Social Login and Sharing add interactivity and hence traffic to a site hence its a nice tool for an ecommerce site as well.

Rob Yoegel

We agree! Thanks for stopping by Carie.

http://twitter.com/PluckyGlen Glen Ford

“80% of US social network users prefer to connect with brands through Facebook.” Do you mean they prefer Facebook as the social sign-on/identity provider? Or does that refer to preferring to interact with a fan page?

Rob Yoegel

Thanks for the question, Glen, and for stopping by. The data was sourced from “The Social Media Data Stacks” sponsored by HubSpot. You can get a copy here: http://www.hubspot.com/marketing-ebook/the-social-media-data-stacks/

Take a look at page 46. Although a bit ambiguous, my interpretation is that it refers to the actual interaction with a brand (i.e., a fan page) and not social sign-on. That is why we used it where we did in the infographic. More or less to set-up the impact social already has had on ecommerce.

Hope this helps.

Webbiztech

So, who are the top e-commerce retailers that are using social login for the shopping cart/checkout process?

Rob Yoegel

That’s a great question and definitely worth investigating on our end. Also, check out Gigya and Janrain. Both work with many large brands in ecommerce and other industries.

Guest

You really need to attrbute where the research comes from. This is a really shoddy approach that borders on plagiarism and reduces the credibility of this infographic.

Rob Yoegel

Thanks for the comment. All of our sources appear at the bottom of the infographic. If you provide us your email address — guest@guest.com isn’t too “credible” — we would be happy to share all source material.
- http://www.facebook.com/meg.design Meagan Porter
  
  Can you please post the links from all of these places you’ve listed at the bottom? Also, when was this infographic created? I’m guessing from the comments that it was posted 9 months ago?

Otherguest

Your infographic illustrates an obvious trend towards the convenience and benefit social sign-on affords, but mentions nothing about security concerns, identity theft and PCI compliance. These are often the true drivers that keep companies from adopting SSO.

Rob Yoegel

Very good point. What’s interesting is that these privacy and security concerns once a company does decide to adopt social sign-on don’t seem to be an issue to the consumer.
- Otherguest
  
  Sure, it’s not an issue until it becomes an issue. It has been demonstrated that consumers will often react strongly to social privacy issues, but rarely take the precautions to ensure their private information remains private. This lackadaisical attitude coupled with the fact none of the top social networks require strong password standards opens a potential back door for fraud where the merchant shoulders the lion’s share of risk.

http://www.facebook.com/meg.design Meagan Porter

Can you please post the links from all of these places you’ve listed at the bottom? Also, when was this infographic created? I’m guessing from the comments that it was posted 9 months ago?

Rob Yoegel

Thanks, Meagan. The infographic was published March 2012… and thanks for pointing out that we don’t show the publish data anywhere. We’ll get that fixed right away.

You can find a lot of the data here: http://www.hubspot.com/marketing-ebook/the-social-media-data-stacks/

http://twitter.com/ATAgnello Andrew Agnello

Just saw this from a post on twitter. What big retailers or brands have tied social login to their ecommerce? I haven’t seen any and I’m guessing it’s because of security issues.

Rob Yoegel

Take a look at L’Occitane.

http://www.facebook.com/shannoncoulter Shannon Coulter

I’m unpersuaded. I love FB connect for commenting features like this and use it all the time, but for check-out? As a marketer, I’d be just as worried about losing the opportunity to grow my database directly than I would the privacy issues that others have raised (which are worrisome, too.) *That’s* the real reason major ecommerce sites aren’t using it yet. Also, I went to the L’Occitane site and chose social checkout. It didn’t know my mailing or billing address (b/c I have not entered those in my FB profile), which seems like it would make the likelihood of cart abandonment just as high as anything else. It’s no magic bullet.

http://twitter.com/monetate Monetate

All great points, Shannon. Thanks for stopping by.

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