Free Shipping: Nice to Have or Essential for Purchase?

Free Shipping: Nice to Have or Essential for Purchase?

Published: Nov 22, 2011 at 5:46 pm

Free shipping may be a point of contention for online retailers, but research indicates that it’s becoming a staple of ecommerce business. This infographic explores how free shipping stacks up against discounting, its impact on average order value and conversion, and key considerations for whether free shipping offers make sense for your business.

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<a href="http://monetate.com/infographic/free-shipping-nice-to-have-or-essential-for-purchase/"><img src="http://monetate.com/wp-content/uploads/2011/11/11_01_11_shippinginfographic1-620x1392.png" alt="Free Shipping: Nice to Have or Essential for Purchase?" border="0"></a><a href="http://monetate.com/infographic/">Monetate Marketing Infographics</a><script type="text/javascript">var google_conversion_id=1011239334;var google_conversion_language="en";vargoogle_conversion_format="3";var google_conversion_color="ffffff";var google_conversion_label="dY4pCOKKvwMQppOZ4gM";var google_conversion_value=0;</script><script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"></script><noscript><div style="display:inline;"><img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1011239334/?label=dY4pCOKKvwMQppOZ4gM&guid=ON&script=0"/></div></noscript><script src="http://munchkin.marketo.net/munchkin.js" type="text/javascript"></script> <script>mktoMunchkin("092-TQN-434");</script>

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Free Shipping: Nice to Have or Essential for Purchase?

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