Making a small tweak to your website to adapt to the rapid pace of change no longer needs to go through an IT or development queue. Test changes to your navigation and other key elements of your website before deploying them site-wide, drastically reducing the amount of time it takes to get the right information in front of demanding customers.
Target product features based on the needs of each customer, using past and present behaviors to understand each one better than ever before. Through agile content management, you can make the smart decisions required to move your business forward.
Take advantage of quantum leaps in browser and cloud technology to enable your teams to quickly optimize or personalize anything on your desktop, mobile, and tablet experiences without writing code or making structural changes to your website. Easily evaluate new ideas with A/B/n and Multivariate testing capabilities that are as powerful as they are easy to use. Discover what works and what doesn't for each customer before committing the resources to building it into your platform or content management system.
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Because when the customer wins, the marketer wins.
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