So you’ve come to the conclusion that you need to be more proactive with your website’s testing, targeting, and personalization. But where do you start? Developing campaigns for all the different types of customer segments that visit your site may seem like a daunting task, but we have prepared an eBook that should help cover the basics. With these best practices, you can begin to see the benefits of targeting, and start properly optimizing your website for increased conversion and revenue.

Download 10 Testing, Targeting, and Personalization Best Practices.