Monetate » Personalization

In Search of Results: How ‘Internal Site Search’ Is Changing the Game

Adam Figueira — Wed, 02 May 2012 12:00:39 +0000

The search marketer’s job is not to “dump” traffic at the site’s doorstep—in other words, real optimization doesn’t end on the landing page.

84 Ecommerce Predictions for 2012

Hallie Mummert — Thu, 19 Jan 2012 18:54:03 +0000

A roundup of predictions on which trends will be calling the shots in ecommerce for 2012.

Using Weather-Based Targeting to Drive Increased Sales

Rob Yoegel — Wed, 16 Nov 2011 14:54:00 +0000

Online retailers can use weather-based targeting to drive increased sales through the use of product badging, dynamic text and targeted hero images.

Say Hello to Monetate 11: Website marketing reinvented

Stephen Cobb — Thu, 25 Aug 2011 14:02:11 +0000

We're excited to share our big news: A major update to our flagship product that we are calling Monetate 11. Check out the product video to see what Monetate 11 looks like and what it can do for your website marketing. (Hint: Monetate 11 fulfills the promises of e-commerce: the personalized website experience, one-to marketing, and merchandising flexibility equal to that of the brick and mortar world.)

What Happened to Customer Service and the Personal Touch?

Stephen Cobb — Thu, 22 Jul 2010 19:43:30 +0000

Or how about differentiating between new and returning customers? As a returning customer, I don’t want to see the "10% off all purchases for first-time buyers." But as a new prospective customer, I need to know about such promotions, as well as some of the basics, like your shipping and return policies.

Don’t Spook The Customers: Halloween’s a good time for a user interface review

Stephen Cobb — Thu, 29 Oct 2009 14:02:13 +0000

Despite advances in technology and design, the online shopping experience can still feel more like a trick than a treat. Use the information you collect about visitors to personalize the interface experience, making it more relevant and less frightening.

Daylight Savings at Your Online Store? Time-based tips for web-based retailing

Stephen Cobb — Sun, 25 Oct 2009 18:11:23 +0000

Today's global business climate requires that we maintain, at all times, a clear sense of what time it is, for us and for our customers, suppliers, and partners. And in the 24/7 world wide business of online retailing this opens up some interesting possibilities for personalization of store content.

7 Ways Microsoft Windows 7 Can Help Online Retailers: Even if you don’t sell PCs

Stephen Cobb — Thu, 22 Oct 2009 20:58:01 +0000

But what if you don't sell hardware or software? This is where marketing smarts meet digital marketing and you get to be creative with your use of the data. What does Windows 7 say about someone? Early adopter? For a certain period of time that will hold true and you can leverage that in your marketing.

4 Ways Tech-Savvy E-Retailers Maximize Screen Real Estate

Stephen Cobb — Thu, 15 Oct 2009 12:45:16 +0000

Of course, you will want to test any page re-designs you undertake in light of these ideas, whether it is longer pages, wider pages, or swapping content. But I think you will find there is plenty of room for improvement (pardon the pun).

Tips on Improving the Performance of Scarce Online Retail Real Estate

Stephen Cobb — Thu, 08 Oct 2009 19:42:17 +0000

If you segment your traffic into different groups which see different content you don't have to cram all the signage for all your offers onto a single page; you can show just those offers that are appropriate for each segment.