Going to eTail East? Hope to meet you there (Booth 37)

Posted July 27th, 2010, by Stephen Cobb

eTail-East-2010We’re busy this week lining up meetings at eTail East 2010, the big online retailing conference and expo that is going on in Baltimore during the week of August 9.

The week kicks off with Email Marketing and Segmentation Day, which Monetate is sponsoring. There are some great sessions on the schedule, including “Tear Down The Walls Between Email And Your Website” with Larry Cooper, Senior Marketing Manager at Under Armour, and “Increasing Sales Without Promotions: The Value Of Segmentation And Editorial Content” with Patrick O’Connell, Director of CRM, CustomInk.

This event follows the very successful format used at February’s Email Marketing and Personalization Summit. Our CEO, David Brussin, will again be participating, hosting a roundtable on the use of segmented marketing to drive revenue lift on retail websites. This time David will be joined by a very savvy online retailer, Alex Miller, who is VP of eCommerce and eMarketing at QVC. You can find more details of the day’s schedule here.

The next day, Tuesday, August 10, is the first full day of the eTail East 2010 conference, chaired by Robert Cell, CEO of MyBuys, and featuring a great slate of speakers and panel participants (Alex Miller will be on the panel titled: Targeting Customers And Improving Your Marketing ROI Through Innovative Personalization & Segmentation Strategies). On Wednesday the conference is chaired by Kevin Ertell, VP of Retail Strategy at ForeSee Results and a member of Monetate’s Strategic Advisory Board.

So, a busy week in Baltimore, and definitely a great event to attend if you are a retailer researching the latest strategies and techniques for increasing the ROI of your online operations, or maybe a marketer looking for the latest tips and tricks to give you an edge over the competition. (If you’re a retailer and haven’t registered yet, we can still get you 50% off the price of the 2-day event.)

If you’re in Baltimore that week we’d love to chat with you and answer any questions you might have about how Monetate can increase your website ROI and improve the online experience you deliver to your customers. Just drop us a line via the Contact page or email Marc Hatton direct: mhatton at monetate dot com. (And be sure to stop by Booth 37 if you’d like a chance to win an iPad.)

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Posted in Blog, Events, News

iPad as Marketing Tool? Trade show field test proves positive

Posted June 10th, 2010, by Stephen Cobb

In the spirit on sharing hi-tech marketing tips and tricks as fast as possible, we thought we would pass along our experience using Apple iPads to demonstrate our marketing software at this week’s Internet Retailer Conference and Exhibition (IRCE).

IRCE is the largest annual event for online retailers and attendance is up this year. That means a lot of traffic in the aisles, which is good, but how do you get all of those people to take a look at your product? This might be the answer:

Show off your product on an iPad

Here you see Marc Hatton, Monetate’s Sales Director, with one of a number of iPads which we’re using at IRCE to demonstrate our testing, targeting, and personalization services.

Before the iPad, the normal strategy for making sure everyone passing your booth could at least catch a glimpse of your demo was… Read the rest of this entry »

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Posted in Events, marketing

Schools In! IRCE, eTail, and Shop.org events deliver e-retail learnings

Posted May 27th, 2010, by Stephen Cobb

Just as many schools are letting out for the summer, a lot of folks in the field of e-commerce are heading into a season of learning. In the next few months the latest developments in online retailing will be studied closely by people with titles like CMO, CIO, CTO, and COO, plus SVPs, VPs, Directors, and Managers of things like Marketing, Online Merchandising, eCommerce, Analytics, Usability, Testing, and Website Operations.

All these folks will be researching the latest e-commerce strategies, techniques, and technologies, all with a keen eye for improving the return on their organization’s e-commerce spend. In my opinion, one of the best ways to do that research is to… Read the rest of this entry »

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Posted in Blog, Events, Industry, Strategy

Mobile Commerce Heats Up: Coverage in DM News and Mobile Commerce Daily

Posted March 1st, 2010, by Stephen Cobb

Monetate Mobile on the iPhoneLast week we officially announced the availability of Monetate Mobile for several mobile device platforms and our press release sparked a lot of interest. There was an article in Mobile Commerce Daily with some nice product shots and this quote from David Brussin:

“from a retail perspective the important trend we see is more and more smartphone users treating mobile devices as an extension of the desktop or laptop browser experience, not as a separate mode of communication.”

Then we were contacted by DM News who wanted David’s thoughts on mobile commerce specifically as it relates to companies selling technology. Here’s part of the piece he wrote:

“your mobile marketing must now live up to the same standards as your “traditional” online marketing, in all respects, including depth of information and user experience. Read more…“

All this was happening while we were exhibiting and speaking at eTail West, so things got a little hectic. However, seeing the excitement about our new product and getting compliments on our new booth, plus making many new friends at the event, made it all worth while. Adding to last week’s hectic pace was the fact that we had to head from eTail West in Palm Springs for this week’s Retail Innovation & Marketing Conference in San Francisco.

We are proud to be a sponsor of this conference, particularly as this is the inaugural event. And we are delighted to be hosting the first retailer roundtable. We hope to see you there.

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Posted in Blog, Events, Industry, News, mobile

West to eTail and Other Real-time Marketing News from Monetate

Posted February 19th, 2010, by Team Monetate

real-time-newsIf you’re a retailer attending next week’s eTail West event in Palm Desert, California, we’d love to meet up with you there. On Tuesday and Wednesday you can find us at Booth 64, our brand new booth that reflects our focus on real-time marketing. Stop by for a demo of Monetate Real-time Marketer (and a chance to win an Apple iPad, seriously).

There are more details about the event in the news release (that’s a .pdf document). You can find all of our contact information here, including a link to our handy contact form.

We are also sponsoring the Email Marketing & Personalization Summit on Monday. David Brussin will be joined by David Kaplan, VP, Marketing at Tafford Uniforms, a Monetate client. They will be discussing the practical application of real-time marketing to online retailing. Here’s what Mr. Kaplan had to say about that recently:

“Real-time marketing makes a big difference for us and our customers; it means they see relevant content on every visit, which makes their site experience all the more compelling. We can make sure of that because we can target content by behavior, location, source, or any traffic segment we choose.”

You can find more about the Summit in this news release (.pdf). And you can read more about what we’re doing with real-time marketing at Technically Philly, an online news magazine that recently sat down for a chat with with David Brussin. More…

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Posted in Blog, Events

Email Marketing & Personalization Summit, Monday, February 22nd

Posted November 19th, 2009, by Stephen Cobb

Desert-SpringsSome blog posts have a specific task to perform and the role of this one is a formal announcement:

Monetate is sponsoring the “Email Marketing & Personalization Summit,” an intensive, one-day, attendance-limited event, to be held at the JW Marriott Desert Springs Resort in California, on February 22nd.

Now I can get back to being informal: I think this is going to be great! The summit is an information-packed event that features a series of round tables at which retailers can get seriously practical advice on a variety of hot marketing topics like the one that is being presented by Monetate CEO David Brussin:

“Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites”

David will be joined by a senior marketing executive from one of today’s most successful online retailers. (BTW, David is a master of this subject and if you’ve not had an opportunity to hear him talk before, this is a great chance to do so, in a controlled setting where there will be plenty of time to ask questions and engage in one-on-one discussion.) Read the rest of this entry »

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Posted in Events, Industry, Personalization, marketing

Thanks for Stopping By!

Posted September 28th, 2009, by Stephen Cobb

Moneate Logo CloudThis blog post is not about insights into online merchandising and I have no amazing statistics to convey, just a sincere “Thank You!” from everyone at Monetate to everyone who stopped by our booth at the Shop.org Annual Summit in Las Vegas last week.

We enjoyed meeting you and we appreciated the chance to find out more about what you do. It was a pleasure to answer your questions about Monetate and to start conversations that doubtless will be continued in the weeks ahead.

We were also delighted to have a chance to show off our new logo cloud, proudly featuring some of our great clients.

As you can see from the picture on the left, our Sales Director, Marc Hatton, agreed to pose next to the cloud for an iPhone photo that I could send back to the talented folks at head office who had worked on the design. They had not seen the finished product because, to save both time and money, our supplier shipped it direct to the show for us. Thanks, San Diego Sign Company! And Thanks Marc, for carrying it back to the office right after the show!

p.s. Stand by for practical, money-saving merchandising tips in the next blog post, coming later this week.

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Posted in Events, General, Industry

Visit Monetate at Shop.org Annual Summit 2009, Booth 547

Posted September 9th, 2009, by Stephen Cobb

The Shop.org Annual Summit is the place where the worlds of retailing and online commerce come together. This year they come together at Mandalay Bay in Las Vegas from September 21 to 24, and we will be there. To be precise, we will be at Booth 547, a prime number in a prime location.Monetate at Shop.org Annual Summit 2009 As you can see from the map on the left, we are in a corner booth, located between the Food Court and the Google-sponsored WiFi area.

(Click the map for links to full conference info and floor plan.)

If you’re planning to be at the show, please stop by and say hi, whether you’re an existing customer or just passing through on your way from the Food Court to the WiFi area.

We’ll be happy to answer any questions you may have. We’re always keen to hear about the more challenging online marketing problems you’re trying to solve on your retail sites. I’m not saying that Monetate can solve every problem, but here are two things to bear in mind:

a. Our engineers are always expanding the list of problems that Monetate does solve.

b. We’ll tell you what we think is the easiest way to solve your problem, even if it doesn’t involve using Monetate.

For a list of 25 challenges that Monetate is already meeting for our customers, click here.

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Posted in Events, Industry

Free Webinar Explores Recession Marketing: From Pre-click to Post-click

Posted September 4th, 2009, by Stephen Cobb

Please join us on September 16 at 12pm EDT / 9am PDT, for a free online marketing webinar: “Recession Marketing: From Pre-click to Post-click.” Here’s what you’ll learn:

  • How persona marketing works, from end-to-end, even when times are tough.
  • Why there’s never been a better time to steal market share from your competitors.
  • Practical tips for using your existing analytics data to assess what segmented marketing can do for your bottom line.

This free event features three of the best minds in the business: Bryan Eisenberg, Craig Danuloff, and David Brussin. Just in case these guys are not all equally familiar to you, allow me to add some background:3-experts

Bryan Eisenberg is Chief Persuasion Officer and Co-Founder of FutureNow, and frequent contributor to GrokDotCom, the Marketing Optimization Blog. Bryan is also the author of several marketing bestsellers, including: Call to Action; Waiting For Your Cat To Bark; and Always Be Testing.

Craig Danuloff is President and Founder of ClickEquations, Inc., a leader in paid search management. Craig is a frequent speaker at industry conferences such as SMX and he regularly shares his paid search expertise in the ClickEquations Blog.

As CEO and Co-Founder of Monetate, David Brussin has been working closely with some of the largest and most aggressive online retailers to perfect SaaS-based web site personalization technology and develop winning campaign strategies.

Here’s what they will be talking about: Bryan will explain how “recession marketing” can steal market share from your competitors in this challenging economy; Craig will describe SEM techniques for targeting profitable customers via search campaign design and deep analytics; David will discuss the art and science of deriving and acting upon persona information in the post-click experience.

Hope you can make it. Again, here’s the link to register.

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Posted in Events, General, Industry, marketing