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Topic: About Monetate


upstart-logo

VCs: Don’t expect cash if you haven’t built relationship

Upstart Business Journal | April 3, 2014 | Expect to put in time nurturing relationships with investors if you want to raise venture capital, said a group of VCs in New York. Read More… 


RJL head shot

Monetate Appoints Bob Lawson as Chief Financial Officer

April 3, 2014 | Digital marketing leader, Monetate, today announced that Bob Lawson, formerly of RingCentral, has been named Chief Financial Officer for Monetate. Lawson brings to Monetate proven expertise in helping pre-IPO and public companies drive organizational improvements and achieve outstanding financial results.


ecommerce-bytes-logo

Google Adds an Unsubscribe Button to Marketers’ Emails

EcommerceBytes | March 27, 2014 | Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the top of all emails it identifies as coming from email marketers. EcommerceBytes spoke to two experts to see if the change is a landmine or opportunity for ecommerce marketers. Read More…


Business Insider

How Retailers And E-Commerce Sites Are Driving Sales By Getting More Social

Business Insider | March 26, 2014 | The concept of “social commerce,” or the use of social media or social features to drive sales at online and offline stores, has never quite fulfilled its ambitions. Read More… 

 


Mashable

Better Not More: 3 Ways to Maximize Email Marketing Results This Year

Mashable | March 27, 2014 | The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. Read More…


BBC News 2

Big data retailing offers tailor-made shopping for all

BBC News | March 21, 2014 | Imagine everything being known about you the minute you walk in to a department store – your name, measurements, purchase history in-store and online, even your views on life, the universe and everything. Read More…




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Targeting: the future of marketing?

TechRadar Pro | March 16, 2014 | Marketing, like many other industries, is undergoing a transformation. As technology is becoming more advanced and big data easier to implement, marketers are able to directly react to the customer’s needs. We spoke to Mike Harris, VP Monetate at EMEA, about what the company is doing and how it’s changing the way marketers do business. Read More…


inclogo

Has Your Leadership Role Scaled With Your Company?

Inc. | March 11, 2014 | When it’s just you and a couple people and a garage, you’re involved in everything. But when your company grows to employ hundreds of people, that style of leadership just isn’t feasible any longer. So how can successful entrepreneurs make the leadership transition when their companies scale? Here’s another in my series of interviews in which I pick a topic and connect with someone a lot smarter than me. This time I talked to David Brussin, co-founder and CEO of Monetate, a provider of cloud-based optimization and analytics technologies for online marketers. Read More…