Topic: About Monetate

CMO.com | May 21, 2013 | Whether you want to call it personalization or customer-centric marketing, the message is clear: Customers now expect intelligent, personal interactions with your brand, across all touchpoints. If you don’t provide a relevant experience, then you risk going the way of the dinosaur. Conversely, those brands that are able to adapt to these consumer expectations will gain a competitive advantage and loyal customer base. Read more…

TechCrunch | May 15, 2013 | Flying under the radar amid a flurry of announcements from today’s Google I/O developer conference is the bigger news of how Google is stepping up its efforts to compete with online payment giants, such as PayPal. It plans to do so with a revamped checkout process for the web, mobile web, within mobile applications running on Android, and more. Read more…

Forbes | May 9, 2013 | Then there’s the question of converting social clicks into real commerce. Twitter and Pinterest have been eagerly embraced by brands looking to generate buzz for new products based on sharing between friends, butconversion rates from Facebook are lagging behind. According to a report by Monetate during the last quarter of 2012, the average order value from social was about $69 while those that came from a straight web search were nearly $100. Monetate also found that smartphones are the least effective device for purchases, trailing behind PCs and tablets. Read more…

Hotel Marketing Online | May 8, 2013 | Travel research firm PhoCusWright, which just released its U.S. Consumer Travel Report: Fifth Edition, collaborated with Monetate to explore travelers’ preferences for upsells and cross-sells when booking travel online. Read more…

Marketing Times | May 8, 2013 | In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a significant opportunity to drive incremental revenue on each booking. Read more…

VentureBeat | May 7, 2013 | 85 percent of us know that websites track their online shopping behavior, a new report from ecommerce optimization company Monetate says, and 75 percent of us want retailers to use our personal information to customize our shopping experiences. That’s going back to the future, according to Monetate: going back to a time when all commerce was personal. Read more…

1 to 1 Media | May 2, 2013 | According to Econsultancy’s recent “The Realities of Online Personalization” report, most marketers see Web personalization as a vital component for business success, but many fail to comprehend the processes behind integrating these engagement tools. The survey, conducted in association with Monetate, polled 1,107 digital and e-commerce professionals working for brands and agencies to explore how they perceive personalization and its impact on the digital customer experience. Read more…