Brooks Brothers, America’s oldest clothing retailer has more than proven that they can remain relevant with the times; their nearly 200 years in business is a testament to that mindset of innovation. Recently, they have been challenged in the online retail space by pure-play ecommerce businesses, but are using their experience to best advantage. Check out this case study to see how Brooks Brothers has employed website testing and optimization to put a new school spin on a long-standing business.
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