Rob Falcone is a product specialist at Monetate, helping prospective clients understand the inner workings (and awesomeness) of the company's platform. Previously, Rob served as a Client Success Manager at Monetate, working with major ecommerce retailers to drive increased web sales through testing and optimization. A Philadelphian born and raised, he is a diehard Phillies baseball and Drexel basketball fan.
See how data was (and was not!) leveraged across touchpoints to influence a shopper’s decision to convert.
How Google’s research on cross-platform consumer behavior can inform your website optimization strategy.
Let your customers define the key pieces of functionality they want in a tablet or smartphone shopping experience.
Four test ideas, based on four common design types, aimed at getting better performance from your homepage.
Ideas for balancing conversion with cost to find the winning mix.
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