Peter Borden is the marketing manager at Monetate and is responsible for PPC and email marketing strategy. He is the author of the weekly Website Testing Wins series every Monday. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as a developer of iPhone apps prior to working at Monetate.
By knowing when to show visitors a particular version of a cart page, a retailer adds to its bottom line.
Take a look at the unconventional idea a retailer used to improve performance on product pages with higher-than-average bounce rates.
A copy test that helped one retailer better communicate with website visitors from Brazil.
How a retailer used historical big data to make shopping easier for a popular customer niche, boosting incremental revenue through the roof!
Text-based search versus type-ahead search with product images—which did visitors like better?
What offer for Pinterest referral traffic led to triple-digit increases in conversion and new customer acquisition?
How to turn visitor browsing history into personalized shopping experiences that generate double-digit conversion and AOV increases.
How a retailer customized its home page for two key audience segments to drive a double-digit lift in average order value.
A retailer discovers a pocket of performance when it tightens the audience parameters on its cart abandonment effort.
How a retailer acted on visitors’ real-time behavior to present a more timely email sign-up request.
Copyright © 2013 Monetate Inc. All rights reserved.
