More proof brands must shift from creative-centric to customer-centric.
Knowing your customer, democratizing data, and the threat to international ecommerce.
The new Facebook-powered app raises questions around data and personalization.
Four ways to make sure your website optimization program isn’t doomed from day one.
Weighing in on mobile, responsive design, and the four questions brands must ask now.
In the age of the customer, everyone should care about the visitor’s website experience.
Three ways to persuade shoppers to convert before they abandon their carts.
Deliver the relevant, personalized travel and hospitality experiences that drive bookings and visitor engagement.
If you do not integrate your marketing efforts across channels, touchpoints, and vendors, can they survive independently?
Addressing the promise and problem of extending the ability to make website changes to marketers and other stakeholders outside of the IT team.
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