Eric Miller is director of product management at Monetate. He has more than a decade of experience in building and extending online experiences for brands through his work with David’s Bridal, Finch Brands, Urban Outfitters, Digitas and ATG. Eric brings a multidisciplinary approach to the management of interactive projects encompassing Web strategies, usability, design, application development and operational management.
Data, strategy, and execution are the foundation of relevant online marketing campaigns—do you have all three?
How to start your website optimization efforts off right, and then sustain that momentum!
Three ways to convey credibility and build trust with shoppers before fear, uncertainty, and doubt send them packing.
Three ways to make it easy for visitors to pay for their orders—and boost your conversion rates.
Four ways to navigate this tricky turn in the checkout process.
A few ideas on how to eliminate the glitches and optimize flow during checkout.
Three features to test for a cart that converts.
Make sure checkout processes run smoothly to clear the way for more conversions.
Two ways to support your visitors’ desire to get their orders just right, helping keep the checkout process on track.
Three ways to simplify the checkout process for your visitors.
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