Adam Figueira is the product marketing manager at Monetate. A technology enthusiast with more than eight years of professional experience in paid and organic search optimization, Adam builds strategies for marketing and communicating technologies to make them more accessible to their end users. In addition to blogging, he produces and hosts Monetate's informative video Q&As on website optimization. Most recently, he was Senior Manager of Search Marketing at ClickEquations, a paid search management and optimization platform.
Big data and modern analytics are revolutionizing how marketers approach website optimization.
Today, we are happy to introduce a completely new way for marketers and other business users to create great website experiences for their customers.
The process of helping shoppers find the the right items at any given time starts with visitor intent—not the products.
Why you need to think—and test—beyond the landing page in order to consistently deliver the most relevant online experiences to visitors.
In website optimization, usability has two dimensions: the experiences you deliver on the website, and the tool that helps you deliver them.
A search of for “mobile search optimization” returns more than 65 million results, but it might as well be just 65.
At Monetate, we spend a lot of time talking about the democratization of creativity. But, what does that mean exactly?
As Apple has remarked, “We believe technology is at its very best when it’s invisible—when you’re conscious only of what you’re doing, not the device you’re doing it with.” Unfortunately, not everyone agrees.
You’ve heard it said that success isn’t about what you know, but who you know. The same is true of website testing and optimization.
Ecommerce companies maximize dollars and cents when they find the hidden opportunities.
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