Ecommerce Bytes | April 26, 2013 | The benefits of personalization can help lead customers to being more engaged with an online seller, ideally to the point of earning conversions from those visitors. It’s been shown already that Americans don’t mind targeted advertising that appeals to their interests; targeted content should be equally well received. Even though that may be the case, a recent survey of more than 1,100 digital and ecommerce pros by Econsultancy and Monetate found plenty of businesses hadn’t taken the steps to make personalization happen. Read more…
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