Monetate Press Room

Ecommerce Bytes | April 26, 2013 | The benefits of personalization can help lead customers to being more engaged with an online seller, ideally to the point of earning conversions from those visitors. It’s been shown already that Americans don’t mind targeted advertising that appeals to their interests; targeted content should be equally well received. Even though that may be the case, a recent survey of more than 1,100 digital and ecommerce pros by Econsultancy and Monetate found plenty of businesses hadn’t taken the steps to make personalization happen. Read more…

Direct Commerce | April 24, 2013 | With mobile retail growing rapidly, a whole new set of myths has sprung up around the channel. Here are five common misconceptions people make about mobile commerce—and why they’re wrong. Read more…

Wall Street Journal Blog | April 24, 2013 | David Brussin founded his first startup during college. More recently, he founded and runs Monetate, but serves on the boards of other startups and mentors young founders. He studied computer science but believes he “might have saved a great deal on future tuition at the University of Hard Knocks by studying entrepreneurship,” meaning a broader and interdisciplinary set of relevant topics. Read more…

HotelMarketing.com | April 23, 2013 | Besides shopping for a house, travel and buying a car are the two top research-intensive purchases most people make. And that means personalizing the travel booking experience online should be more like it was before 1995, when we all met with our local travel agent to plan a cruise. Read more…

ZDNet | April 15, 2013 | Monetate, a U.S. startup with a mission to use big data for marketing, announced last week that it added three major partners to its platform, all data management companies: BueKai, Aggregate Knowledge and [x+1]. Read more…

Marketing Charts | April 22, 2013 | More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success, detail Econsultancy and Monetate in a newly-released report [download page]. Yet almost 3 in 4 also say that while they understand the importance of online personalization, they don’t yet know how to do it, although 59% say they are getting a good ROI from personalization. Read more…

Econsultancy | April 10, 2013 | A few months ago Google announced a huge change to the way that marketers managed paid search with the launch of Enhanced Campaigns. One of the biggest changes this involved was the move to group tablet and desktop bids together, so marketers are forced to make one bid for both devices. Read more…

Adotas | April 11, 2013 | Hot off the virtual presses: Monetate, a leading technology that allows marketers to leverage big data to create personalized online customer experiences, today announced integration with the three major data management platform companies: BlueKai, Aggregate Knowledge and [x+1]. Read more…

Internet Retailer | April 11, 2013 | Threadless.com, a T-shirt retailer that creates shirts based on artist designs voted upon by Threadless community members, had a bit of a mobile problem. While the retailer launched a mobile-optimized version of its site in 2011, sometimes elements on the PC web site still didn’t appear correctly on smartphones. Read more…

mediabistro | April 8, 2013 | Retailers have leveraged customer data for the benefit of their brick-and-mortar stores for decades. But how has that changed with the explosion of big data? (Read: 400 million tweets a day, and the prospective digital data equivalent of 18 Libraries of Congress by 2015). Read more…