TechCrunch | May 15, 2013 | Flying under the radar amid a flurry of announcements from today’s Google I/O developer conference is the bigger news of how Google is stepping up its efforts to compete with online payment giants, such as PayPal. It plans to do so with a revamped checkout process for the web, mobile web, within mobile applications running on Android, and more. Read more…
Forbes | May 9, 2013 | Then there’s the question of converting social clicks into real commerce. Twitter and Pinterest have been eagerly embraced by brands looking to generate buzz for new products based on sharing between friends, butconversion rates from Facebook are lagging behind. According to a report by Monetate during the last quarter of 2012, the average order value from social was about $69 while those that came from a straight web search were nearly $100. Monetate also found that smartphones are the least effective device for purchases, trailing behind PCs and tablets. Read more…
Hotel Marketing Online | May 8, 2013 | Travel research firm PhoCusWright, which just released its U.S. Consumer Travel Report: Fifth Edition, collaborated with Monetate to explore travelers’ preferences for upsells and cross-sells when booking travel online. Read more…
Marketing Times | May 8, 2013 | In the booking process, upsells and cross-sells of ancillary services hit two key needs for travel firms. One, these recommendations allow you to help customers build packages that offer more robust travel experiences. And two, they represent a significant opportunity to drive incremental revenue on each booking. Read more…
VentureBeat | May 7, 2013 | 85 percent of us know that websites track their online shopping behavior, a new report from ecommerce optimization company Monetate says, and 75 percent of us want retailers to use our personal information to customize our shopping experiences. That’s going back to the future, according to Monetate: going back to a time when all commerce was personal. Read more…
1 to 1 Media | May 2, 2013 | According to Econsultancy’s recent “The Realities of Online Personalization” report, most marketers see Web personalization as a vital component for business success, but many fail to comprehend the processes behind integrating these engagement tools. The survey, conducted in association with Monetate, polled 1,107 digital and e-commerce professionals working for brands and agencies to explore how they perceive personalization and its impact on the digital customer experience. Read more…
Website Magazine | May 1, 2013 | Not being able to find products on e-commerce sites is frustrating for consumers, but even more so for the merchants who miss out on potential sales. For this reason, online retailers should pay close attention to the functionality and performance of their internal sitesearch offerings and identify trouble spots before they negatively impact immediate and long-term conversions. Read more…
Mobile Marketer | April 29, 2013 | As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level. Publishers, financial institutions and travel companies are all verticals that have recently leveraged voice recognition to create personalized mobile applications. Read more…
Ad Exchanger | April 25, 2013 | The February 2013 “Realities of Online Personalization” study from Econsultancy, in association with optimization company Monetate, found that 94% of the 1,100 client-side and agency digital and ecommerce professionals consider the personalization of the web experience critical to current and future success. However, 56% of companies are not customizing the experience for consumers at all, and an additional 40% have only somewhat customized their sites. Read more…
Ecommerce Bytes | April 26, 2013 | The benefits of personalization can help lead customers to being more engaged with an online seller, ideally to the point of earning conversions from those visitors. It’s been shown already that Americans don’t mind targeted advertising that appeals to their interests; targeted content should be equally well received. Even though that may be the case, a recent survey of more than 1,100 digital and ecommerce pros by Econsultancy and Monetate found plenty of businesses hadn’t taken the steps to make personalization happen. Read more…
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