Author Jonah Berger looks at why things go viral online—and how your products and brand can, too.
Michael Potts, founder and managing director at the U.K-based online marketing firm, shares analytics and insights about multi-screen behavior overseas.
Brett Bair, Monetate’s senior director of strategic services, reveals how leading brands are delivering relevant website experiences.
Data, strategy, and execution are the foundation of relevant online marketing campaigns—do you have all three?
How process improvement methods can help you cook up the right customer experience for every visitor.
Tim Ash, CEO of SiteTuners, weighs in on the integrated experience paradigm shift and what companies need to do now.
Text-based search versus type-ahead search with product images—which did visitors like better?
New video series will help CMOs become just as much customer champions as they are brand champions.
Bridget Fahrland, Vice President, Strategy, at Fluid, shares her thoughts on integrating the customer experience across all touchpoints.
Let’s stop talking about channels and devices, and start talking about the customer.
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