Use customer data the right way to add value to the online shopping experience.
Get more mileage from your merchandising efforts by learning how to better help visitors find, evaluate, and buy the right products on your website.
It’s not easy to get website personalization right; that’s where the process of continual testing and optimization comes into play.
Your website testing efforts are not well-served by segmenting the results of an untargeted test shown to everyone.
In search of improved response, an online retailer learns what doesn’t work.
What Toyota can teach you about customer experience and ROI.
Five tips for tailoring product recommendations to your website visitor’s phase in the conversion funnel.
The addition of a common graphic element emphasizes the call-to-action for a double-digit lift in conversion rate.
Monetate kicks off the summer with a continued focus on growth and innovation.
Hype aside, Big Data is not about how much you have but how useful and usable that information is.
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