3 Merchandising Tips to Drive Conversions with Video
Video’s potential as a tool for engagement and persuasion depends on website visitors first watching the video. Here are three tips for how to merchandise your videos to increase view rates.
December 2011
Evaluating Ease of Use Among Website Optimization Platforms
When comparing website testing solutions, the question of “what” each tool can do is important, but it’s just one of the critical questions you should ask. Testing is a journey, not a destination.
Website Testing Wins: Always Test How You Show Price
A clothing retailer wanted to know the best way to articulate an item’s sale price. In just one test, it learned that language makes a difference in terms of: conversion, new customer acquisition, average order value and revenue per session.
Topics: Shopping Cart Abandonment
11 No-Fail Ways to Reduce Shopping Cart Abandonment … and How to Learn 15 More
Tackle your toughest shopping cart abandonment challenges with these best practices for keeping customers engaged during the checkout process.
Topics: Technology
Point-of-Sale Payment Technology Comes to Ecommerce
Point-of-sale payment technology like EMV (or CHIP and PIN) may soon rival other alternative payment methods for ecommerce transactions like digital wallets from PayPal or the new V.m service from Visa.
Strategies for Successful Testing: Winning the Race With Full-Service Management
Why you should take advantage of your testing and targeting platform’s full-service management team to drive website optimization.
Website Testing Wins: Customers Like Faceted Navigation
Faceted navigation not only improves the shopping experience for website visitors, it also boosts conversion rate and incremental revenue for online retailers that implement it. And we’ve got a case study to prove it!
Topics: Mobile Optimization
Infographic: Black Friday and Cyber Monday Go Tablet & Mobile
The big story coming out of Black Friday through Cyber Monday is consumers’ continued move to shopping on smartphones and tablets. Comparing website visits, conversion rates, bounce rates and add-to-cart rates paints a clear picture of the impact mobile devices have on how consumers research and complete online purchases.