Topics: Conversion Rate Optimization|Shopping Cart Abandonment

Infographic: Free Shipping – Nice to Have or Essential for Purchase?

By Rob Yoegel | Nov 1, 2011 at 7:00 am

Larger version of “Free Shipping: Nice to Have or Essential for Purchase?”

Free Shipping Infographic from Monetate

Rob Yoegel is the Content Marketing Director at Monetate. A creative visionary, content strategist, skilled writer, effective communicator and marketer who embraces and enjoys new technology, Rob spent more than a decade developing successful content, sales and marketing initiatives online for a leading business-to-business and consumer enthusiast publishing company as its Vice President of E-Media.

Anonymous

That actually does make a LOT of sense dude.

Rob Yoegel

Thanks… we try… dude!

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Steven Seiller

Data from 2004 must be irrelevant now. That is like ancient times in Internet Age.

Back then, companies were giving away shipping as a differentiator, but it was a business model which broke a lot of companies (pets.com for example.)

I appreciate the more recent data in the piece and agree that free shipping is a critical buying trigger. Amazon has an interesting twist in getting me to pay for free shipping!

Rob Yoegel

Steve, thanks for the post… you’re right about 2004 data… that’s a long time ago these days!

Even today, the data from the companies we work with still indicates that cart abandonment rates can significantly be impacted by testing free shipping.

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Kasper Kristensen

The “buys 30% more per order” is not true for our site (we have a large nonfood walmartish assortment). The revenue per order goes down and the percentages of orders under 15$ rises a lot when we introduce free shipping.

Rob Yoegel

Thanks, Kasper. The percentage $ per order increase when offering free shipping will certainly vary depending on a lot of variables. We’d love to hear more about your website. Thanks for stopping by.

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Infographic: Free Shipping – Nice to Have or Essential for Purchase?

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