Improving your conversion rates should not be left to chance. With help from some great data from Econsultancy’s Conversion Rate Optimization Report 2011, our latest infographic explores how a structured approach to turning website visitors into customers can impact stagnant conversion rates and end a sales slowdown as you head into the new year.
When a visitor first lands on your website, you only know a fraction of the information needed to deliver the most relevant shopping experience possible.
In testing its assumptions about product video, a retailer lifted conversion by 1.26 percent and was reminded of how the customer is always right.
More than just design elements, product badges help shoppers identify which of your products best suit their needs. Even better, they work for every online retailer.
Online retailers like Amazon are using alternative payment methods such as American Express Membership Rewards Points to increase conversion rates.
It’s tempting to overhaul your website in one shot with a full redesign and maybe even a re-platform. But there’s a downside to this approach—and it’s not what you think.
You don’t need a crystal ball to predict whether adding predictive search to your website will increase sales. But you might be surprised at the seven-digit impact it had on one online merchant’s business.
Conversion optimization doesn’t take place in a vacuum. Collectively, your efforts to optimize off-site traffic acquisition and on-site conversion rates serve as the ingredients for a great (or perhaps, not so good) online business strategy.…
Urban Outfitters uses testing and targeting to deliver a one-two punch that pairs data-driven strategy with the online retailer’s legendary creative muscle. Our free whitepaper shows you how they do it.
Targeting the most relevant content and offers to each website visitor is a dream come true for marketers. Unless, of course, their efforts are blocked by these technological hurdles that remain all too common in ecommerce.