“You can’t shoot what you can’t see.” That one sentence captures the superiority of stealth technology on the battlefield. But make no mistake — companies engage in combat as well, and among the most powerful…
Live chat solutions promise to better meet customer needs and thus increase conversion, average order value, and ultimately sales. As testament to this fact, live chat vendors have commissioned study after study proclaiming the benefits…
As I mentioned last week, a good website testing plan answers four basic questions: Who? What? When? Why? But a common folly in website testing is that marketers approach these questions sequentially rather than holistically–selecting…
More than 50 years ago, IBM’s George Fuechsel coined the familiar adage, “Garbage in, garbage out,” to underscore the relationship between inputs and outputs in computer programming. The same could be said of website testing,…
Over the last few years, technology has enabled “Big Data” to make a tremendous impact on businesses across all industries. Perhaps no industry has been more profoundly affected than ecommerce, where the increasing knowledge of…
The right combination of words can pack a lot of punch. And when it comes to ecommerce, the perfect turn of a phrase can inspire more people to buy. One apparel retailer used Monetate technology…