Topics: Shopping Cart Abandonment|Usability

Infographic: Shopping Cart Abandonment and Tips To Avoid It

By Monetate Inc | Oct 20, 2011 at 12:36 pm

Larger version of “Shopping Cart Abandonment and Tips to Avoid It”

Charlie Isaacs

This is missing what I consider to be one of the most important items to prevent shopping cart abandonment…HELP! There should be links to FAQ’s (or better: a Knowledge Base) and connection directly to a human who can help. For example, “click-to-call” and “click-to-chat” or even schedule a call-back.
- Rob Yoegel
  
  Thanks for the comment, Charlie. Very important to certainly test adding links to a FAQ page, etc., from within the cart especially for first-time buyers who may not be familiar with the check-out process. Thanks again for stopping by.
- Julian Erbsloeh
  
  sorry Charlie, I disagree. once the customer is in the funnel we have found that minimising distraction like links pointing out of the shopping cart to general FAQ pages increase the abandon rate. so no links back to general info pages but I really do like the ‘click-to-call/chat’ idea
Guest

Anyone else feel the text is too small?
- Rob Yoegel
  
  Thanks for the email. We’re adding a link to a larger version momentarily.
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J White

What I’ve seen that really helps with shopping cart abandonment is Live Support (proactive chat) software. So when a customer has stopped making progress towards completing their transaction, the proactive chat will invoke a pop-up or graphical invitation to the visitor to enter a chat with one of your customer service people to help with the transaction. One company that does this is Moxie http://bit.ly/ryulYo.
http://nickmorris.me Nick Morris

Great infographic! Is there a shopping cart out there that provides the ability to turn on and off all of these options?
- Rob Yoegel
  
  Nick, glad you liked our infographic. There are plenty of cart software options out there. Whats best for you will be based on your needs and budget. Here’s one list you may want to look at: http://www.practicalecommerce.com/directory/21-Shopping-Carts-and-Platforms
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http://amazingezone.com/ Mahendra

This is what is needed. Once the customer is in the funnel we have found that minimizing
distraction like links pointing out of the shopping cart to general FAQ
pages increases the abandon rate.
- Rob Yoegel
  
  Thanks for the comment and for stopping by, Mahendra!
http://www.assemblelink.com/ Edwin

Would love to see remarketing put into place here at some point.
- Rob Yoegel
  
  Edwin, remarketing is absolutely a critical piece to reduce shopping cart abandonment. You are absolutely correct. In this infographic, we wanted to point out ways to reduce shopping cart abandonment while someone was on-site. I think, however, you may have given us an idea for a new infographic. Thanks for stopping by.
  - Neil Minetto
    
    That would be an awesome infographic!!!!
    - Rob Yoegel
      
      We’ll do our best to do an infographic soon on re-marketing to abandoned cart shoppers. In the meantime, you may want to register for our April webinar at http://www.monetate.com/webinars
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Lukas Pitra

Huge respect to whoever took the time to make this infographic. And thanks, its great.
- Rob Yoegel
  
  Thanks, Lukas. Glad you liked it!
  - Craignyc
    
    Rob,
    
    Very helpful. How do we get in touch with the artist/s?
    
    Craig
    - Rob Yoegel
      
      Take a look at: http://columnfivemedia.com/
      
      Happy to introduce you to someone there. Send an email to robyoegel at monetate.com.
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Neil Minetto

This is AWESOME! Gave me some really good ideas as to what I need to do better. Where can I get a laminated version of this?
- Rob Yoegel
  
  Thanks, Neil! Send me your mailing address (robyoegel@monetate.com) and we can send you a printed version. Or, we can send you a hi-res version via email and you can print and laminate.
http://www.fixtro.com Deepak Sharma

Easy to read and understand. Concept was very thought out. How come you don’t have a “copy the code” option on this graphic ?
- Rob Yoegel
  
  Thanks, Deepak. This infographic was published before we offered embeds (“copy the code”) on each infographic. We’ll email you the code.
http://www.linkedin.com/markshart Mark Hart

This is great advice. Our customers are too savvy to for tricks. So don’t try it!
- Rob Yoegel
  
  Thanks for stopping by Mark. We’ll be holding a webinar on increasing conversions using effective shopping cart strategies on April, 12th. Take a look at http://monetate.com/webinar/upcoming-webinars/ and feel free to register!
http://www.linkedin.com/markshart Mark Hart

Peter; this infographic is so great and further solidify’s Monetate’s position as an industry leader. Thank you so much for simplifying this advice!
Gabriel

Great infographic – Monetate just got added to my safe senders list in my email.
- Rob Yoegel
  
  Thanks, Gabriel! We’re happy you found the infographic useful!
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http://www.optilead.co.uk/ Rich Norton

Great infographic! I think the most important thing is to ensure the customer trusts your site, and that the shopping experience is smooth.
- Rob Yoegel
  
  Definitely important. Thanks for stopping by Rich!
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http://twitter.com/ElShinnawyAhmed Ahmed ElShinnawy

Great Tips!
- Rob Yoegel
  
  Thanks, Ahmed!
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http://www.leminhhai.com Hai Le

Thanks for great infographic.
- Rob Yoegel
  
  You’re quite welcome. Glad you liked it.
jah07022

Examples of ecommerce sites that have great checkout processes would be helpful! I love the design of the one in the Infographic.
- Rob Yoegel
  
  Thanks for the comment. You may want to check out our recent webinar, which had some great examples: http://monetate.com/webinar/create-a-shopping-cart-that-converts-browsers-to-buyers/
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Rolf Schulte Strathaus

Very nice illustration. Matches our own experiences from UX tests
- Rob Yoegel
  
  Thanks, Rolf!
http://www.fruittravel.com/ FruitTravel

Excellent one. Liked the infographic very much
http://www.kronikmedia.co.uk/ K.Singh, London

Social login is another great way to reduce cart abandonment. Most users prefer this to guest registration.

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Infographic: Shopping Cart Abandonment and Tips To Avoid It

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