Topics: Shopping Cart Abandonment|Usability

Infographic: Shopping Cart Abandonment and Tips To Avoid It

By Peter Borden | Oct 20, 2011 at 12:36 pm

Larger version of “Shopping Cart Abandonment and Tips to Avoid It”

Author: Peter Borden

Peter Borden is the Marketing Manager at Monetate and is responsible for PPC and email marketing strategy. He is the author of the weekly Website Testing Wins series every Monday. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as a developer of iPhone apps prior to working at Monetate.

Charlie Isaacs

This is missing what I consider to be one of the most important items to prevent shopping cart abandonment…HELP! There should be links to FAQ’s (or better: a Knowledge Base) and connection directly to a human who can help. For example, “click-to-call” and “click-to-chat” or even schedule a call-back.

Rob Yoegel

Thanks for the comment, Charlie. Very important to certainly test adding links to a FAQ page, etc., from within the cart especially for first-time buyers who may not be familiar with the check-out process. Thanks again for stopping by.
Julian Erbsloeh

sorry Charlie, I disagree. once the customer is in the funnel we have found that minimising distraction like links pointing out of the shopping cart to general FAQ pages increase the abandon rate. so no links back to general info pages but I really do like the ‘click-to-call/chat’ idea

Guest

Anyone else feel the text is too small?

Rob Yoegel

Thanks for the email. We’re adding a link to a larger version momentarily.

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J White

What I’ve seen that really helps with shopping cart abandonment is Live Support (proactive chat) software. So when a customer has stopped making progress towards completing their transaction, the proactive chat will invoke a pop-up or graphical invitation to the visitor to enter a chat with one of your customer service people to help with the transaction. One company that does this is Moxie http://bit.ly/ryulYo.
http://nickmorris.me Nick Morris

Great infographic! Is there a shopping cart out there that provides the ability to turn on and off all of these options?

Rob Yoegel

Nick, glad you liked our infographic. There are plenty of cart software options out there. Whats best for you will be based on your needs and budget. Here’s one list you may want to look at: http://www.practicalecommerce.com/directory/21-Shopping-Carts-and-Platforms

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http://amazingezone.com/ Mahendra

This is what is needed. Once the customer is in the funnel we have found that minimizing
distraction like links pointing out of the shopping cart to general FAQ
pages increases the abandon rate.

Rob Yoegel

Thanks for the comment and for stopping by, Mahendra!

http://www.assemblelink.com/ Edwin

Would love to see remarketing put into place here at some point.

Rob Yoegel

Edwin, remarketing is absolutely a critical piece to reduce shopping cart abandonment. You are absolutely correct. In this infographic, we wanted to point out ways to reduce shopping cart abandonment while someone was on-site. I think, however, you may have given us an idea for a new infographic. Thanks for stopping by.

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Lukas Pitra

Huge respect to whoever took the time to make this infographic. And thanks, its great.

Infographic: Shopping Cart Abandonment and Tips To Avoid It

Author: Peter Borden

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