An October 2011 Econsultancy report shows 53% of marketers use A/B testing, while just 24% conduct multivariate testing. But marketers also profess a stronger desire to implement MVT (44%) than translates into practice. To (possibly) close the gap between MVT wants vs. needs, let’s look at both when it DOESN’T and DOES make sense to use this approach.
Can something as simple as a Facebook consistency campaign improve your conversion rate? We think you’ll “like” the results an online retailer achieved.
These days nearly every retailer wants in on the flash sale business, but a variety of complex IT hurdles have kept “traditional” ecommerce stores out of the fray. You now can easily roll out a flash sale on your website—without having to engage your IT department. Here’s how it works.
As a follow up to my Monday post about the difference between targeting (the Who of your segmentation strategy) and testing (the What), let’s look at three examples of great Who/What combos.
The number of tablet users is estimated to grow at a compound growth rate of 51 percent through 2015. Now is the time to pay attention to mobile commerce and to convert tablet browsers to tablet buyers by targeting your message to website visitors on devices like the iPad.
So, you want to try A/B and multivariate testing on your website. Should you use a free website testing platform or a paid tool? Why, some people wonder, would I ever use a paid tool…
Your website may never be everything to everyone. But with the right testing and targeting strategy, you’ll come a lot closer than you think. For quick review, last week we looked at 5 key audience…
Google clearly created Dart to support its very large infrastructure. At the same time, Google is sending a mixed message that’s evident when you consider the push of its V8 JavaScript engine used in its very-own Chrome web browser.
Shopping cart abandonment remains a major ecommerce concern. To help manage this problem, here’s an infographic with tips to help significantly lower shopping cart abandonment.
You can’t ignore the airtight evidence in favor of testing. You’ve followed the success stories and read the white papers. The potential to yield conversion and revenue lift is too good to pass up, so…