Could it really be that “multichannel commerce no longer makes sense”? This bold assertion was made by Forrester Research analyst Brian Walker in his widely-read blog post titled “Welcome to the Era of Agile Commerce.” That is also the title of a Forrester Research report which makes a pretty good case for saying commerce has entered a new phase, and a pretty good name for that phase is agile commerce.
Agile commerce is also the subject of a free webinar we are presenting on July 7 in conjunction with Bazaarvoice and featuring Brian Walker.
According to Walker, customers today don’t shop in “channels.” They interact with brands across multiple touchpoints–in stores, online, via phone, on social media, on mobile devices–and they expect a consistent and personalized brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.
Brian will have a lot more to say on the subject on Thursday, July 7, so please join us, from noon to 1PM Eastern. Learn how to increase sales, reduce operating costs, and increase profitability using an agile commerce model. Gain insight into how your enterprise can create a consistent, integrated customer experience and which technologies organizations should invest in to attract, serve, and support customers.
We think this is critical stuff for every enterprise so, to make sure you’re ready for the webinar, we will give you–when you register for the webinar–a complimentary copy of the Forrester Report: Welcome to the Era of Agile Commerce (a $500 value). On top of that, one lucky webinar attendee will win a $100 American Express gift card! So why not register now! [If you missed the webinar you can watch a recording here.]
