This is just a quick post to let you know we have a growing collection of short video clips up on YouTube that you might want to check out.
There are now 10 clips featuring industry thought leaders like Sam Decker and Bryan Eisenberg. Another 9 clips are from customers, namely Freshpair’s Vice President Matthew Butlein, seen on the left, and RevZilla.com founder Anthony Bucci.
Obviously these clips all feature people who like Monetate, but they also contain useful lessons about how smart enterprises are evolving their marketing strategies and workflows to meet the challenges of a trend that some analysts are calling the era of agile commerce. Here’s how Brian Walker of Forrester describes this trend in his blog post: “Welcome to the Era of Agile Commerce”
Agile commerce is not just an incremental change; it’s a metamorphosis to a new form of operations and technology orientation.
Of course, from my perspective, it is easy to see that Monetate, by taking IT out of the Marketing workflow, and seamlessly injecting customized content into customer interactions, is doing a lot to enable this new form of operations and technology orientation. However, as you can see from these YouTube videos, the impact of Monetate goes beyond providing a next generation platform for testing, targeting, and personalization; using Monetate actually influences corporate culture in ways conducive to agile commerce. Here is Forrester’s Brian Walker again:
While the pieces and capabilities of an agile commerce operation may look similar to those focused for years on multichannel commerce, it’s how they come together and how the organization responds to the customer that represents the significant change.
For more on this topic and how Monetate helps the enterprise become more agile in its response to customers, I personally recommend watching Matthew Butlein, Vice President of Freshpair.com on The Test and Learn Culture and Sam Decker on the power of Failing Fast. Enjoy!