This is a short post just to thank everyone who ventured forth on a rather damp April evening to attend last week’s Web Analytics Wednesday event at Positano Coast in Philadelphia’s Old City. We really enjoyed sponsoring the event and making new friends in the Philly analytics community.
According to Jenny Du, the event’s seemingly tireless organizer, a statistically significant percentage of the 90+ people who RSVP’d were in attendance.
We owe a big shout out to Jenny and her colleagues for supplying a backup projector and working out the power supply issues.
(Marketing Tip #89: Pack a small voltmeter with the projector when planning to present at a “casual” venue like a hip Italian restaurant where the nearest power outlet is in the ceiling.)
The slightly delayed start of Nathan Richter’s short but pertinent “How to Act on Your Analytics” presentation had a positive side-effect; people were relaxed and in the mood to ask questions. Some productive dialog ensued.
Discussion topics ranged from the effect of content personalization on page load times to the business case for testing and targeting. Nathan’s slide deck is available for attendees who would like a copy (just email scobb at monetate dot com and I will email you the slides in PDF format, file size about 2.3 megabytes). We look forward to sponsoring more WAW events.
We are also excited about another event that Monetate is sponsoring. This will take place just a short walk from Positano Coast at the Triumph Brewing Company on April 27. The event is called TapOverflow and it is THE after-party for Philly Tech Week. Checkout the details here. What’s not to like about an event called TapOverflow with the tag line: Eat, drink, geek, and be happy. We are sponsoring TapOverflow along with Philly startups Relay, myYearbook, and LifeShield Security. We hope to see you there.