Testing website content and targeting specific visitor segments with personalized content might sound dry and analytical but, when you have the ability to test and target quickly and easily, it can be a very creative tool, one that can transform an organization, as Sam Decker explains in this short video: Create a Culture of Innovation.

A former Dell executive, Sam’s marketing credentials include taking Dell.com to the #1 spot among consumer eCommerce sites (generating over $3.5 billion in revenue and accounting for more than half of Dell’s total revenue).

Sam left Dell to become founding CMO of Bazaarvoice, a pioneer in social marketing that provides ratings and reviews for websites. Recently, Sam started Mass Relevance, a company that helps consumer brands effectively use real-time social content to drive consumer engagement across multiple platforms, from TV to web to mobile. Sam is also on the board of directors of Monetate and chairs the Monetate Board of Strategic Advisors.

In this video, Sam’s depth of experience and his passion for marketing, as well as his humor, are on full display as he explains the way that a culture of innovation can transform marketing and drive business growth in two steps: Step #1: Make it fast and easy to try new ideas. Step #2: Reduce the “debate quotient.” We hope you enjoy the video.

For more Sam Decker videos and interviews with Monetate customers, advisors, and employees, check out our free resources pages.

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